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In this article, we’ll explore how in-app headerbidding works and why you should consider using it for scaling your app monetization. What Is In-App HeaderBidding? In-App HeaderBidding is a kind of programmatic advertising technology integrated into an app’s SDK for monetizing app traffic.
The ad fillrate is one of those key metrics in video advertising that can make or break your revenue stats. If your fillrate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fillrate (and your revenue!).
Share Tweet Share Headerbidding (HB) has set a benchmark and become the default approach for a publisher to monetize their website. Its adoption rate reflects the same. Likewise, video headerbidding is a go-to solution for publishers who want to serve video ads. What Is Video HeaderBidding?
Headerbidding. It seems like every other week there’s a new headerbidding solution on the market. Since the onset of real-time bidding, headerbidding technology has been the biggest breakthrough in the programmatic ad buying world. So what are you waiting for? So what are you waiting for?
Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 Step 6: Signing up with a HeaderBidding Solution.
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Boost ad viewability with a sticky, non-intrusive ad unit. For instance, features such as: Call Ad Again – By analyzing fillrates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature. Track auction performance in real time across your entire headerbidding stack.
Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fillrates. What is vCPM, and How Does It Relate to Viewability?
That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement.
Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your HeaderBidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV They have become a staple in the industry due to having higher ad viewability.
While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fillrate. However, your best bet would be to try to strike a balance between the three methods for the highest fillrates possible.
The ad tech industry is packed with several solutions (such as headerbidding , A/B testing, etc.) Before refreshing ad inventories, measure the engagement and fillrate. Always consider ad viewability while refreshing inventories. to help publishers optimize their ad revenue.
Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fillrates drop due to expensive inventory. However, improving viewability is easier said than done. On the other hand, if a publisher’s fillrate is low, they can lower the price floors to receive more ads.
Publishers should implement a headerbidding setup if they haven’t already, as headerbidding setups are known to provide better fillrates and more competitive CPMs. They should also enable high impact ad formats like Rewarded Video, Playables and Interstitial formats.
Some of the trackable metrics your chosen OTT advertising platform should have include fillrates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Ideally, real-time video analytics should also be available. SpringServe.
HeaderBidding Solution trusted by Thousands HeaderBidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru HeaderBidding massively increases ad demand available for the publisher’s site.
Implement video headerbidding Video headerbidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fillrate: Another metric to consider is fillrate.
Lower fillrate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fillrate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads. You can ask them to implement video headerbidding for you.
RPS looks into critical factors impacting site monetization like ad viewability, fillrate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fillrate, ad density, viewability, etc are coming up. Related Read : [link]. Let’s talk.
Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. Ad placements with high viewabilityrates, for example, ATF (above-the-fold) ads, should be the priority.
Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video HeaderBidding Support Ad and HeaderBidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video HeaderBidding Support. Ad Demand.
Second, because of high demand, pre-rolls have a higher ad fillrate. Maximize Viewability With a Floating Video Player. It should also have video headerbidding capabilities to maximize ad fillrate and yield. How Many Pre-Roll Ads Can You Queue Consecutively? This means two things. Start Monetizing.
Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e.
Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your HeaderBidding Stack Make Use of the Brid.TV Managed Ads Service What Are Instream Ads?
Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fillrates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.
It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9% You serve the ads only on viewable ad slots. What Is Ad Loading Time?
Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, headerbidding, preferred deals, open auctions, and private marketplaces. With headerbidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.
Are you running shadow ads in the background and therefore that will reduce your fillrate because your viewability is going to be down? A Q&A with Chas Drawbacks and Benefits of HeaderBidding for Apps Are you firing events at the right place? Are you firing pixel trackers? Are you dismissing ads correctly?
The increased demand leads to higher fillrates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. OpenX offers headerbidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.
Cross-channel compatibility Video ads are just as viewable and engaging (if not more!) High viewability Since these ads interrupt the video stream and are served in the player that the viewer is already looking at, they have high ad viewability. This, along with better-optimized price floors, will ensure higher ad fillrates.
Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fillrates, and increasing video revenue. This video ad network also covers various services, including improved video headerbidding and macros for GDPR compliance.
The increased demand leads to higher fillrates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. OpenX offers headerbidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.
We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fillrates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fillrates with access to numerous DSPs and integrated ad networks.
– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through headerbidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: HeaderBidding 2.0 Will that change in 2025?
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