Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Ad Monsters

DECEMBER 21, 2023

Publishers using GAM leverage Unified Pricing Rules (UPRs) to ensure bids meet their minimum price requirements. However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. What is vCPM, and How Does It Relate to Viewability?

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Ad Monsters

AUGUST 22, 2022

The ad tech industry is packed with several solutions (such as header bidding , A/B testing, etc.) Before refreshing ad inventories, measure the engagement and fill rate. Always consider ad viewability while refreshing inventories. to help publishers optimize their ad revenue.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement.

Click Through Rate 121

Click Through Rate Banner Fill rate Viewability 121

Brid.tv

FEBRUARY 26, 2023

Table of Contents [ hide ] Create Additional Ad Inventory Sticky Ad Units Playlists Ad Looping Use Banner Ads in Video or Intelligent Banner Fallback Optimize Your Header Bidding Price Floor Optimization Choose SSPs Carefully Serve More Ads with Brid.TV They have become a staple in the industry due to having higher ad viewability.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. However, improving viewability is easier said than done. On the other hand, if a publisher’s fill rate is low, they can lower the price floors to receive more ads.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. They should also enable high impact ad formats like Rewarded Video, Playables and Interstitial formats.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Brid.tv

AUGUST 23, 2022

Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Ideally, real-time video analytics should also be available. SpringServe.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Monetize More

FEBRUARY 8, 2023

Header Bidding Solution trusted by Thousands Header Bidding , aka prebid, is the programmatic technology publishers use to get the most out of their premium inventory and ensure that the highest-paying bid is served. Pubguru Header Bidding massively increases ad demand available for the publisher’s site.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Automatad Inc.

OCTOBER 26, 2023

Implement video header bidding Video header bidding is a smart way for website owners to boost their ad earnings. In server-side bidding, the auction happens in the ad server, while client-side bidding takes place inside the user’s browser. Fill rate: Another metric to consider is fill rate.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads. You can ask them to implement video header bidding for you.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link]. Let’s talk.

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

NOVEMBER 25, 2022

Features to Look for in an Ad Monetization Platform Variety of Ad Units Ad Demand Cross-Device Monetization In-House Ad Server Extensive Video Header Bidding Support Ad and Header Bidding Analytics Top 5 Ad Monetization Platforms for Publishers in 2023 1. Extensive Video Header Bidding Support. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. Maximize Viewability With a Floating Video Player. It should also have video header bidding capabilities to maximize ad fill rate and yield. How Many Pre-Roll Ads Can You Queue Consecutively? This means two things. Start Monetizing.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. Also, it is important to check if your bidding partner offers video pod support (i.e.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

MARCH 7, 2023

Types of Instream Ads Benefits of Using Instream Ads 6 Tips for Setting Up Instream Ads Find the Optimal Ad Number and Placements Make Use of Ad Podding Use Engaging Content Units Increase Ad-Serving Opportunities Optimize Price Floors Optimize Your Header Bidding Stack Make Use of the Brid.TV Managed Ads Service What Are Instream Ads?

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9% You serve the ads only on viewable ad slots. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Automatad Inc.

NOVEMBER 23, 2023

Monetization strategies: SSPs also support diverse monetization strategies, including programmatic advertising, header bidding, preferred deals, open auctions, and private marketplaces. With header bidding, you, as a publisher, can reduce latency and increase competition, leading to improved ad rates and revenue.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

InMobi

AUGUST 7, 2019

Are you running shadow ads in the background and therefore that will reduce your fill rate because your viewability is going to be down? A Q&A with Chas Drawbacks and Benefits of Header Bidding for Apps Are you firing events at the right place? Are you firing pixel trackers? Are you dismissing ads correctly?

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Brid.tv

OCTOBER 15, 2024

Cross-channel compatibility Video ads are just as viewable and engaging (if not more!) High viewability Since these ads interrupt the video stream and are served in the player that the viewer is already looking at, they have high ad viewability. This, along with better-optimized price floors, will ensure higher ad fill rates.

Video Ads 40

Video Ads Pop-Up Non-Profit Viewability 40

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. This video ad network also covers various services, including improved video header bidding and macros for GDPR compliance.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. OpenX offers header bidding capabilities, advanced targeting (including behavioral targeting ), multiple ad formats, and a wide range of advertisers.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52