Martech

MAY 30, 2024

to determine the value of an impression and set optimal floors. This saves publishers from selling their ad inventory at lower prices and ensures better fill rates. Superside’s AI Services assists in the design and execution of marketing creatives.

MarTech 119

MarTech Fill rate Ad Inventory Impressions 119

Ad Monsters

JULY 30, 2024

This algorithm analyzes historical pricing data, current market conditions, and the value of the impression to tweak bids just enough to win ad impressions without overpaying. while still winning the spot and potentially saving the advertiser 25% on that impression. Without bid shading, they bid $10 and pay the full amount.

Header Bidding 108

Header Bidding Impressions Ad Inventory Fill rate 108

Monetize More

JULY 8, 2022

To maximize revenue for the publisher, ongoing auctions create competition among bidders for all in-app ad impressions. Publishers traditionally prioritized impressions based on historical performance data from demand sources. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Brid.tv

APRIL 3, 2023

Luckily, with Brid.TV’s dynamic Prebid price floor optimizer, getting higher RPMs for your impressions is only a couple of clicks away. or more per thousand impressions can purchase that ad space. Too high a floor will cause many SSPs to return no bids, which will make your ad fill rates drop.

Header Bidding 98

Header Bidding CPM Fill rate A/B Testing 98

Martech Series

JULY 21, 2022

INEO continues to show impressive growth as the Company is poised to deliver another quarter of record revenues in Q4-2022 with growth approaching 90% over Q4-2021. ” INEO’s advertising fill rates have increased tremendously on the INEO Media Network. INEO Tech Corp.

Fill rate 87

Fill rate Retail Impressions MarTech 87

PubMatic

OCTOBER 15, 2024

Transparent Auction: Benefit from a transparent, unified auction that ensures impressions go to the highest bidder, maximizing ad spend efficiency. For Advertisers: Access Premium Inventory: Efficiently access high-quality mobile app inventory at scale.

Fill rate 112

Fill rate CPM Ad Tech ROI 112

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Requires a large amount of monthly impressions for access. To gain access to Ad Exchange, you need to have a very large amount of monthly impressions to receive an invite.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

JULY 24, 2023

The software connects publishers with multiple ad exchanges, demand-side platforms, and ad networks, enabling them to sell their advertising impressions to a broader pool of potential buyers and helping them to understand audience insights deeply. SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates.

Header Bidding 89

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 89

Brid.tv

FEBRUARY 6, 2023

These will result in significantly improved player performance and higher fill rates. Major Player Improvements The changes we made to our player were focused on reducing its size, improving its autoplay functionality, and reducing ad loading times.

Header Bidding 94

Header Bidding Fill rate Impressions 94

Digital Turbine

DECEMBER 14, 2022

For publishers to improve performance and place competitive bids, look to ad networks that can help to optimize unified auction campaigns with mediation, including A/B testing to compare waterfall and header bidding performance and the functionality to optimize eCPMs and fill rates.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Brid.tv

APRIL 19, 2024

By analyzing metrics such as impressions and click-through rates, publishers can optimize their ad placements and formats accordingly, boosting their revenue potential. Track ad performance, impressions, fill rates, viewability, and more across all devices from a unified analytics dashboard.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Ad Monsters

AUGUST 22, 2022

This, in return, increases the number of ad impressions and boosts the publisher’s ad revenue. Let’s understand this with a use case: Website A has an excellent time-on-site, but the number of served ad impressions is low. . This way, they’ll continue gathering impressions while their users remain on the site.

A/B Testing 94

A/B Testing Header Bidding Ad Server Impressions 94

Digital Turbine

SEPTEMBER 12, 2022

Higher fill rates: 53%. S ince we launched our first bidding impression, it’s been a priority to make bidding accessible industry-wide. The two winners should then compete for the impression. This means an existing app with stable metrics and a significant volume of impressions. Lower ad latency: 41%.

Audience 98

Audience A/B Testing Fill rate Impressions 98

Martech Series

AUGUST 24, 2022

The platform is already achieving scale despite the limited release, with more than 30 million monthly impressions being filled by advertising demand partners currently. The program optimizes fill-rates and CPMs in order to maximize earning potential for podcasters. Founded in 2004, Liberated Syndication Inc.

Advertising 94

Advertising Fill rate MarTech Ad Tech 94

Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. You’ll get access to leading campaigns from top worldwide advertisers, great CPMs and fill rates as well as on-time payments.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Ad Monsters

OCTOBER 1, 2022

Errors or missing ads.txt lines could lead to consistently low buyer bid rates. Low bid rates lead to fewer ad impressions or low fill rates which then leads to lower revenue. These seemingly small issues could, quite literally, cost you.

Fill rate 102

Fill rate Cookies Ad Exchange Ad Space 102

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

Header Bidding 90

Header Bidding Ad Server Ad Inventory Ad Exchange 90

Brid.tv

OCTOBER 24, 2022

Why Publishers Need Header Bidding Analytics Third-Party vs. In-House Header Bidding Analytics The Metrics You Want to Track With Header Bidding Analytics Bidder Latency Bidding Frequency eCPM SSP Win Rates Fill Rates Best Header Bidding Analytics Tools for Publishers 1. Fill Rates. Assertive Yield 3.

Header Bidding 98

Header Bidding A/B Testing Fill rate Video Ads 98

Brid.tv

JULY 26, 2023

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

Fill rate 52

Fill rate Ad Inventory Impressions Ad Tech 52

Digiday

MARCH 23, 2023

Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. But there are more metrics beyond that, including ad impressions, fill rate and much more advanced metrics.”

Mobile Ads 68

Mobile Ads Fill rate Ad network Impressions 68

Brid.tv

SEPTEMBER 30, 2022

Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. In other words, every visitor who sticks around long enough to play two or more videos from your playlist will increase your total number of ad impressions.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

InMobi

JULY 29, 2020

Publishers on MAX can deploy our header bidding SDK and find near immediate improvement in the demand diversity and bid depth as more impression opportunities are exposed to a wider set of our demand partners. This leads to higher bid density, fill rate and overall revenue.

Header Bidding 52

Header Bidding Fill rate Impressions 52

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 94

Header Bidding Fill rate Ad Server Audience 94

Monetize More

DECEMBER 21, 2022

This means publishers can have access to more demands and increase fill rates. Header Bidding also allows publishers to sell their inventory to the highest bidder and provides total visibility of who won each impression. As we know, with Header Bidding we can eliminate waterfall passback.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

APRIL 17, 2024

Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit. For instance, advertisers usually commit to a certain number of ad impressions.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

SEPTEMBER 16, 2024

By integrating programmatic, you can serve more ads and also secure higher ad yield from each video impression. Additionally, the length of your video content can also impact your monetization strategy and affect your ad fill rates. TargetVideo also has a great solution for creating additional instream inventory.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. It triggers the ad request of the impression and sends it to the ad exchanges through SSP. The ad exchange then sends the bid request to DSP to let the advertisers bid on available impressions.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Digiday

FEBRUARY 15, 2023

To do this, the agency is asking for SSPs to help it do several things such as reduce hidden fees, give media buyers greater control over how impressions are curated, and offer more auction transparency. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

Agency 80

Agency Header Bidding Ad Tech Demand Side Platform 80

Kevel

SEPTEMBER 23, 2022

As a recap, here’s the difference between these key metrics: Fill rate: (Impressions/Selection Request Count) The percentage of impressions served from non-remnant campaigns. This is because the Ad Decision Request is made before ads are shown, and as a result, some ADRs cannot be tied to specific campaigns.

Fill rate 52

Fill rate Impressions 52

Brid.tv

MARCH 30, 2023

Programmatic direct can be: Programmatic Guaranteed — Advertisers commit to purchasing a predetermined number of ad impressions, ensuring guaranteed delivery of their ads and, in turn, guaranteed publisher profit. For instance, advertisers usually commit to a certain number of impressions. Website Monetization Made Easy With Brid.TV

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. Header bidding refers to a real-time auction where multiple demand partners bid on an ad impression before it reaches the ad server.

Header Bidding 60

Header Bidding Viewability Impressions CPM 60

InMobi

JUNE 7, 2018

Luckily now, we serve that ad, and we have a delivered impression. Because we have an impression, we can calculate our fill rate, we can calculate our revenue, and we can calculate our eCPM. Buyer #4 serves the impression, and now we can calculate our fill rate, and we can also calculate our use rate, revenue and CPM.

Ad Server 52

Ad Server Fill rate CPM Impressions 52

InMobi

JULY 28, 2021

This allows publishers to identify and earn the highest value for each impression. We strongly believe in the benefits in-app bidding offers in terms of maximizing publisher revenue, eCPMs and fill rates. “InMobi is thrilled to join Google’s Bidding program. Why Activate InMobi with Bidding on Google?

Fill rate 52

Fill rate Ad Server Video Ads Impressions 52