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10 Tips for Publishers: How to Increase Your Video Ad Revenue

Brid.tv

With programmatic, you can serve more ads and also secure higher ad yield from each impression. I suggest using different networks since they offer different fill rates and demand sources. Publishers who syndicate their content often see an increase in both impressions and CPMs as their videos reach wider audiences.

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How to Increase the Ad Fill Rate – A Guide for Publishers

Brid.tv

The ad fill rate is one of those key metrics in video advertising that can make or break your revenue stats. If your fill rate isnt living up to your expectations, you may want to rethink your strategy. In this guide, Ill walk you through some practical steps you can take to boost your fill rate (and your revenue!).

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How to Troubleshoot & Fix Unfilled Ad Impressions?

Monetize More

Unfilled ad impressions mean ad revenue left on the table. Based on our extensive ad optimization experience, here’s a guide that will help you troubleshoot, identify the cause of the unfilled ad impression and put an end to this revenue-killer. How to check unfilled ad impression volume? Step 1: Log into Google Ad Manager.

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How App Publishers Can Boost Both Ad Fill Rates and Average eCPMs

InMobi

Many app publishers today struggle to improve the average eCPMs (effective cost per thousand impressions) and ad fill rates they receive from the ads served to their users. Are there steps they can take to make sure all potential ad placements are filled and that every single ad unit is boosting the bottom line?

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5 Ways to Keep Your Ad Network Fill Rate Close to 100

Smarty Ads

No matter how good is your CPM, a poor ad network fill rate is a drag on your website monetization. of impressions in return, you don’t use your inventory to the fullest. If you send 5M ad requests but receive only 2.5M This is like driving a.

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“Call Ad Again” — How and Why to Use This Feature

Brid.tv

Not only do they drive your fill rate down, but by extension, they also impact your ad revenue. We can think of several reasons: Higher Fill Rates — By placing an additional ad call after the first unsuccessful one for the same slot, you are doubling your chances of serving an ad, resulting in higher ad fill rates overall.

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Should I run AdX only, Header bidding only or both?

Monetize More

Header Bidding enables publishers to expose and sell their inventory to more demand partners while getting the highest possible yield for each impression. This means that you won’t be able to monetize every impression as efficiently as Google’s Ad Exchange will. The result will be lower fill rates and many impressions wasted.