Remove Fill rate Remove Impressions Remove Machine Learning
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Why Traffic Shaping is Key to Success for CTV Buyers and Publishers

PubMatic

Mediation platforms help publishers optimise ad inventory by connecting them with multiple demand sources to maximise fill rates and revenue potential through a streamlined bidding process. This is where traffic shaping powered by AI/machine learning, comes in. What is Traffic Shaping and Why Does It Matter?

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Best way to monetize unfilled impressions due to high pageviews per session

Monetize More

Reducing unfilled ad impressions is an important step in increasing ad revenue for a website. Unfilled ad impressions occur when there are no bids or ads available to fill the ad space on a website. This blog post breaks down how publishers can monetize their unfilled impressions and maximize ad revenue through it.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

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12 Quick Approval Ad Networks For 2023 – Jumpstart Site Monetization

Monetize More

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Their network is powered by machine learning which helps deliver optimized results for publishers and advertisers. Click here to find out more about Epom 9.

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Advanced Features and Tools in Google AdX

Oko

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

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Top 12 Google AdSense alternatives for 2023

Monetize More

Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers. Click here to sign up for Epom. Click here to sign up to Velis Media.