Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Velis Media 10.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. It is a real-time programmatic auction where multiple demand partners bid on a single impression. Header bidding, or pre-bid or advanced bidding, is a programmatic advertising technology.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

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CPM Fill rate Impressions CPC 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Digiday

MARCH 23, 2023

“Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. Everything is built around data,” Zuta said.

Mobile Ads 68

Mobile Ads Fill rate Ad network Impressions 68

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

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Retail Media Demand Side Platform Fill rate 52

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

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Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. This means publishers can have access to more demands and increase fill rates. Related Read: Tried and Tested: Best Adsense Placements. #6

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Header Bidding Viewability Ad network Fill rate 97

Monetize More

MAY 20, 2023

Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Their network currently contains over 1 billion monthly impressions and is used by many leading publishers. Click here to sign up for West Seven Media.

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Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. In this article, I’ll share actionable steps to help publishers increase ad revenue with video content.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Automatad Inc.

NOVEMBER 8, 2023

You will have more control over the inventory, perform direct relationships with premium advertisers, and get high CPMs for impressions. It triggers the ad request of the impression and sends it to the ad exchanges through SSP. The ad exchange then sends the bid request to DSP to let the advertisers bid on available impressions.

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Ad Exchange Fill rate Ad Server Header Bidding 52

Monetize More

JUNE 22, 2022

AdMob maximizes impression value for more ad revenue. 100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. How will you benefit from this interstitial ad network? Instant setup process .

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Ad network Banner Fill rate CPM 52

Monetize More

MAY 27, 2022

RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. They are known for their consistent payments offering a range of ad formats like popups, text ads, rich media, app monetization, personalized ad formats, etc. per thousand impressions for rich media banners. High fill rate.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. vCPM is an advertising metric that stands for Viewable Cost Per Mille or viewable cost per thousand impressions. However, advertisers now seem to be more inclined towards vCPM as it promises for viewable impressions.

Viewability 52

Viewability CPM Impressions Fill rate 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. Bids in AdX are placed based on factors like CPM (cost per thousand impressions), CPC (cost per click), or CPV (cost per view). In AdMob, publishers can target their ad inventory based solely on geolocation which is quite restrictive.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Smart-Hub

JUNE 11, 2024

In short, SPO is a practice that involves media buyers finding the shortest and the most effective ways to ad inventory and then using these paths to transact with sellers. For publishers, these are improved ad fill rates, higher revenue, and better user experience. Maintain The Highest Revenues in Media Trading With SmartHub!

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Airnow Media. Google ADX 2. Marketplace 3.

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Ad network CPC CPM CPA 52

Monetize More

JUNE 2, 2022

Despite the growing popularity of programmatic media buying, we won’t be seeing Direct ad buying disappearing or going extinct any time soon. Programming advertising uses OpenRTB protocol and operates on an impression level. These auctions are conducted once an impression is available & buyers are ready to bid.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. The popular advertising platform PubMatic boasts over 400 billion impressions and almost 1.5 Yahoo Ad Tech (Formerly Verizon Media).

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Ad Monsters

MARCH 25, 2024

As Aditude integrates CPMStar’s assets and expertise, particularly its impressive reach of over 800 million monthly active users, this acquisition not only marks a significant expansion for the ad tech player but also signals a strategic shift in their approach to publisher monetization and advertiser relationships.

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Ad Ops Cookies Ad Tech Fill rate 59

InMobi

MARCH 19, 2025

Unlike traditional analog media, addressable media allows advertisers to create personalized experiences that resonate with users on a granular level. We have seen first-hand that DSPs allocate more budget to supply platforms that drive more efficient traffic, measured by fill rates and auction win rates.

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Audience Advertising Fill rate Cookies 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

DECEMBER 14, 2022

There are several common payment models for mobile advertising : Cost per mille , also known as CPM , calculates the price of an ad per 1000 impressions. Marketplace allows publishers and app developers to create a stable, reliable source of income by providing high-quality ad demand with high fill rates. Automated Reporting.

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Non-Profit Video Ads Ad Inventory Fill rate 85

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Lemonads

NOVEMBER 12, 2020

Guaranteed Impressions Because of their simple mechanism, pop-unders can guarantee that almost all visitors will see your ads. Furthermore, affiliates that only show ads that are relevant to their on-page content have a higher chance of getting more impressions and improving their results across the board.

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Pop-Up Affiliates Ad network Fill rate 52

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. Suppose you are a publisher with text-based content on your website.

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Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

SEPTEMBER 14, 2021

Should eCPMs (price paid per thousand impressions) dip over time, more publishers may embrace non-banner ad formats since splashier formats like rewarded video tend to command higher prices. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Oko

AUGUST 8, 2024

Here, the highest bidder wins the impression but only pays slightly more than the second-highest bid. This increases competition and often results in higher CPMs and improved fill rates. Dynamic Allocation AdX’s dynamic allocation feature optimizes ad impressions in real-time by evaluating bids from AdX and AdSense.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Monetize More

APRIL 13, 2023

Header Bidding History | Issues with the Programmatic Waterfall Model Traditional Waterfall Model The reason why the waterfall bidding or the daisy-chain system was replaced was the price your impression sells for barely even accounts for its real value. However, this variable is known to be a bad predictor of what an ad impression is worth.

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Single Grain

AUGUST 8, 2023

Facebook uses programmatic advertising to sell ad space on its social media platform. A combination of native and catalog feed ad units was used, and both delivered impressive results. Maintained monthly organic social media presence on LinkedIn and Facebook. click rate (exceeding industry benchmarks).

Advertising 52

Advertising Ad Space Impressions Healthcare 52

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

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Video Ads Header Bidding Viewability Fill rate 52

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Importantly, SSPs don’t only automate ad sales but also facilitate ad network optimization, which involves managing multiple ad networks and balancing fill rates against ad rates.

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Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV. This provides higher yield and fill rates.

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Impressions Fill rate Ad Tech Video Ads 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

DECEMBER 1, 2023

You can serve video ads through different mediums, which include: Webpage (Desktop and mobile) Social Media (Facebook, Instagram, LinkedIn, Twitter, etc.) This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate.

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Video Ads Non-Profit CPM Viewability 40