Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. Quality mediation partners are essential to maximizing publisher ad revenue.

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Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

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Brid.tv

SEPTEMBER 16, 2024

By integrating programmatic, you can serve more ads and also secure higher ad yield from each video impression. Optimize Video Placement and Length for Engagement User experience plays a critical role in maximizing video ad revenue. So, making sure your video content is available on mobile devices is a necessity.

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Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

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Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

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Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. In other words, when the ad is served 1000 times, the publisher gets an X amount of money.

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InMobi

JULY 24, 2019

He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. You're adding more ad networks here.

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Digital Turbine

NOVEMBER 21, 2023

When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates. About Anmi: Anmi Liu is the Japan and Korea Regional Senior Account Manager at Mintegral, a leading programmatic mobile ad platform.

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InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

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AdvertiseMint

NOVEMBER 7, 2023

They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

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Monetize More

JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s.

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Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s.

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InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

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Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

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InMobi

APRIL 12, 2019

While certain formats like banner ads and display ads are both among the easiest to insert into an in-app experience and among the most popular among advertisers, they also have some of the lowest per-impression costs. This means less potential revenue per ad placed. 11) What Auction Mechanics Do They Use?

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Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory.

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VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

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