Monetize More

FEBRUARY 24, 2023

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. By the end of the guide, you’ll be able to speak confidently about these metrics and impress your team!

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. When a publisher joins a supply-side platform , this platform collects data on the publisher’s ad real estate. Every time a user visits the publisher’s website or plays a video, this real estate is offered on an ad exchange.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Brid.tv

SEPTEMBER 30, 2022

Because of these numbers, pre-rolls are the undisputably most valuable digital ad real estate of the three instream ad types. Second, because of high demand, pre-rolls have a higher ad fill rate. This will convert into higher impression rates and, by extension, higher ad revenue. This means two things.

Video Ads 94

Video Ads Conversion Rate Fill rate Ad network 94

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 84

Header Bidding Fill rate Ad Server Audience 84

SODP

JULY 25, 2023

These key programmatic advertising components have allowed publishers to move from manually selling ad impressions to advertisers to real-time auctions. Publishers: Publishers provide the digital real estate where ads will appear. billion in 2012 to an estimated $147.1 billion in 2021.

Demand Side Platform 52

Demand Side Platform Ad Exchange Ad Space Ad Inventory 52

Brid.tv

DECEMBER 21, 2022

When a user opens the publisher’s app, a piece of ad real estate is generated. This real estate needs an advertisement to be monetized. Although it may not bring as much ad revenue as direct deals, it is the best option for selling any leftover ad real estate to advertisers. .

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

NOVEMBER 8, 2022

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. The website or video player puts an ad impression up for auction using a supply-side platform (SSP). the highest offer) is awarded the ad impression.

Advertising 93

Advertising Banner Header Bidding Video Ads 93