Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. It uses machine learning to find suitable ad formats and placements. To be said specifically, you can attract premium advertisers. Optimize ad placement using heatmap tools.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

JANUARY 12, 2023

Find a 100% fill ad network that targets a global audience. Finding an ad network that targets a worldwide audience and has a 100% fill rate can also help to reduce unfilled impressions. This way, even if no bids are received from other advertisers, the ad network will fill the impression with its own ads.

Impressions 52

Impressions CPM Brand Awareness Ad Exchange 52

Oko

AUGUST 8, 2024

This increases competition and often results in higher CPMs and improved fill rates. This ensures that impressions are filled at the highest possible rate, balancing revenue maximization with user experience.

Header Bidding 52

Header Bidding Ad Exchange CPM Retargeting 52

Monetize More

JUNE 2, 2022

Since this is an automated media buying process, they rely on AI or machine learning algorithms. In some instances, due to low fill rate, ad units are replaced by blank ad impressions which is a loss in ad revenue for publishers. These auctions are conducted once an impression is available & buyers are ready to bid.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Monetize More

JUNE 20, 2023

They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs. Unity Ads’ machine learning algorithms help developers acquire users and improve their lifetime value & retention.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

They have a 100% fill rate in the UK and offer excellent CPM’s. Unity Ads’ machine learning algorithms help developers acquire users and improve their lifetime value & retention. If you have a gaming website with a decent amount of UK traffic, Venatus Media is worth testing out. Playwire (formerly Intergi).

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

Higher fill rate and ad revenue: As I said before, the different ad formats will appeal to buyers and users. So, you will have a higher fill rate for your video slots and, thereby, higher ad revenue. Automatad combines human intelligence with AI and Machine Learning to bring you the best of ad tech solutions and services.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 23, 2023

Advanced platforms leverage machine learning algorithms to refine their understanding of user behavior continuously, improving ad targeting accuracy. Utilizing an SSP translates to tangible benefits, including heightened ad fill rates, increased ad revenue, reduced operational costs, and greater control over ad inventory.

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Brid.tv

NOVEMBER 1, 2022

With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. SmartyAds uses machine learning tech and real-time market data to determine the optimal floor price for each piece of inventory, achieve high ad fill rates , forecast and track ad performance, and more.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

FEBRUARY 8, 2023

Set target CPMs that will help you increase your ad fill rate and yield while maintaining an average minimum price for your inventory. Our proprietary algorithm and machine learning have been proven to increase page RPMs and session RPMs for early adopters. Floor Price Optimization based on bidder behavior through Google.

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Smart-Hub

JANUARY 4, 2023

Our tools are based on Machine Learning and Artificial Intelligence, so they are constantly evolving. Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg. That’s why we strive to make our targeting the ultimate example of quality in the world of digital advertising.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

PubMatic

NOVEMBER 6, 2024

Mediation platforms help publishers optimise ad inventory by connecting them with multiple demand sources to maximise fill rates and revenue potential through a streamlined bidding process. This is where traffic shaping powered by AI/machine learning, comes in. What is Traffic Shaping and Why Does It Matter?

Machine Learning 52

Machine Learning Impressions Demand Side Platform Ad Inventory 52

YieldBird

JANUARY 31, 2025

Fill Rate effectiveness in selling ad inventory. – As AI and machine learning continue to evolve, they will drive automation, personalization, and smarter ad targeting. Were preparing by exploring new ad formats, testing innovative solutions, and continuously learning to adapt to changes in the landscape.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

Digiday

MARCH 13, 2023

programmatic business sees a 26% decrease in its CPMs when the content is flagged as unsafe but when fill rate is taken into account, that number becomes worse at 37%, according to Katherine Le Ruez, the director of commercial strategy and operations at The Guardian. On average, The Guardian’s U.K.

CPM 68

CPM Viewability Marketing Fill rate 68