Ad Monsters

DECEMBER 21, 2023

Marketers faced significant updates affecting link tracking, reducing the ability to track user behaviors through shared URLs in messages, email, and Safari Private Mode. OCPA’s data minimization rules could pose challenges, particularly for marketers aiming to match customer IDs for CTV outreach.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

DECEMBER 21, 2022

6 – Have a holiday marketing campaign. Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 10 – Create backup ads.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Automatad Inc.

JANUARY 9, 2024

It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. That’s why many publishers choose to go with a fractional marketer or fully outsource yield optimization solutions by employing ad monetization platforms.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Monetize More

FEBRUARY 24, 2023

Use this data to make informed decisions about your ad strategy and to continually optimize your RPM rates. Almost everyone in the digital marketing industry will be familiar with what CPMs are. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates.

CPM 52

CPM Fill rate Impressions CPC 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space. billion dollars on video ads.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. About the Author Sreeshna is an Associate Product Marketing Manager at InMobi, focussed on Exchange - InMobi's In-App Programmatic offering. So what's next? The IAB released VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

AUGUST 23, 2022

With so many good options on the market, it can be difficult to make the final decision. Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. SpotX is one of the most popular video advertising platforms on the market right now. Google ADX.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Here are a few tips for effective website optimization to end up with high-paying direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. If a partner’s fill rate or win rate is low, then you should probably reconsider their rank within your monetization stack.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

NOVEMBER 25, 2022

So if you’re in the market for such a solution, it is important to know exactly what to look for. This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. Secondly, the platform’s sticky ad unit boosts ad viewability and, consequently, brings higher revenue. Ad Demand.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Non-Profit 52

Automatad Inc.

NOVEMBER 23, 2023

Understanding the dynamics between supply-side platforms (SSP) and Demand-Side Platforms (DSP) is like decoding the language of online marketing. Yield optimization: SSPs aim to maximize the revenue generated from each ad impression by dynamically adjusting pricing in response to market demand. How Does SSPs Benefit Publishers?

Header Bidding 40

Header Bidding Ad Inventory Ad Exchange Demand Side Platform 40

Monetize More

APRIL 13, 2023

It seems like every other week there’s a new header bidding solution on the market. With so many companies offering header bidding services apart from the open-source solutions available on the market, it is often hard to cut through all the noise. Header bidding. Let’s get started! How does Header Bidding help advertisers?

Header Bidding 52

Header Bidding Ad Server Impressions Demand Side Platform 52

Brid.tv

JUNE 14, 2023

The increased demand leads to higher fill rates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability. In this way, they prevent non-human traffic and ad fraud. Increased Demand — Ad exchanges connect publishers to a vast network of advertisers and ad demand sources.

Ad Exchange 40

Ad Exchange Ad Inventory Ad network Non-Profit 40

Brid.tv

JUNE 26, 2023

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. The company works with many industry-leading clients like Vice, Rolling Stone, and more than 650 premium websites, with their biggest focus being the Asian markets.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Digiday

MARCH 13, 2023

Media buyers keep insisting that the role of third-party verification firms are critical when assessing everything from brand safety to viewability in the programmatic market. These issues include slowing down page and ad load times, which can impact user experience and ultimately viewability and monetization of ads. “It’s

CPM 68

CPM Viewability Marketing Fill rate 68

YieldBird

JANUARY 31, 2025

– I think the market will try to find effective ways to lower the overall take rate – more direct integrations by large advertisers through header bidding integrations. – The programmatic market for publishers has been dynamically developing thanks to: Header Bidding 2.0 Will that change in 2025?

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52