Martech Series

JUNE 14, 2022

300% increase in fill rates and 150% increase in cookieless CPMs. Marketing Technology News: MarTech Interview with Jeffrey Ha, Chief Go-to-Market Officer at Rev. The post 33Across’ Lexicon Identity Solution Sees 15X Year over Year Growth in Daily Cookieless Revenue for Publishers appeared first on MarTech Series.

Demand Side Platform 73

Demand Side Platform A/B Testing Cookies Fill rate 73

Clearcode

JULY 24, 2023

SSPs provide detailed reports on key metrics such as: Impressions Clicks Revenue Fill rates. Improved fill rates as they sell more ad space. For that matter, yield optimization utilizes the following: Data analysis, Floor prices optimization mechanics, Fill rates management, First- and second-price auctions.

Header Bidding 85

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 85

Clearcode

APRIL 21, 2023

While advertising offers a fairly consistent source of revenue, publishers using this model face many challenges, such as achieving high fill rates, ad fraud, ad blockers and privacy settings, and properly collecting user data, segmenting it and making their audiences available to advertisers.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. This partnership will further establish YouAppi as a leader in programmatic advertising on a global scale.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

Martech

DECEMBER 7, 2021

So maybe the prices are going to go down, but the fill rates are going to go up.” ” The post InMobi CEO bullish about prospects for independents in the advertising space appeared first on MarTech. We continue to advertise on TV, not knowing which 50% of the dollars are getting wasted.

Advertising 106

Advertising Retail GDPR Real Estate 106

Clearcode

MARCH 21, 2023

However, as the number of publisher sites expanded, they realized that they could not sell all their inventory through a single ad network and were faced with low fill rates. Renting an AdTech or MarTech platform involves signing a contract with a vendor and paying a recurring fee to use the platform, typically on a monthly basis.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

Clearcode

FEBRUARY 26, 2023

SSAI offers high ad-fill rates and can generate more impressions, with the average completion rate for SSAI ads on live TV being 98%. appeared first on Clearcode | Custom AdTech and MarTech Development. Ads can be inserted over a linear slate, so no black screens.

Ad Server 52

Ad Server Video Ads Communications Fill rate 52