Monetize More

MARCH 3, 2023

When joining Epom, you’ll get access to world-famous brands, algorithms that help maximize your eCPM, a near 100% fill rate, and a personal monetization team. Ad formats supported in their network include native, video, banner, and rich media ads. Click here to find out more about Velis Media 10.

Ad network 98

Ad network Fill rate Pop-Up Ad Exchange 98

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

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Retail Media Ad Inventory ROI 52

OpenX

FEBRUARY 28, 2025

This not only maximizes yield and fill rates but also reduces reliance on a limited pool of buyers. Cultural moments: The power of real-time optimization Major live events offer a compelling look at how audience engagement can fluctuate, and why advertisers need the flexibility to adjust their media strategies in real time.

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Fill rate ROI Audience Agency 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue. However, this is starting to change.

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Header Bidding Fill rate Ad Server Audience 90

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Martech Series

JANUARY 9, 2023

Lemma will also aid in boosting fill rates and improving DOOH yields for Phi while infusing the screens with programmatic capabilities of real-time ad sync with weather, traffic, footfalls, and other data variables. ” Continuum Media is Lemma’s local partner, driving demand for Programmatic DOOH in the MENA region.

Advertising 73

Advertising Fill rate Audience ROI 73

Ad Monsters

JULY 30, 2024

Bid shading might sound like some covert operation, but it’s actually a savvy strategy media buyers use in digital ad auctions. The Upside: Increased Demand: More political dollars chasing your inventory means heightened competition, which typically drives up demand and fill rates. What is Bid Shading?

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Header Bidding Impressions Ad Inventory Fill rate 111

Monetize More

FEBRUARY 21, 2023

In this blog post, we will answer common questions that publishers may have about Google AdX and AdSense, including their differences, how media buyers work with them, and how to get started with AdX. Media buyers typically use demand-side platforms (DSPs) to purchase ad inventory from AdX and AdSense. What is AdSense?

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Ad Exchange Fill rate Ad Inventory Ad network 52

VideoWeek

MARCH 25, 2025

If we take the UK for example, we have a lot more privacy laws compared with the US, and the Media Bill which will mean streaming services are regulated by Ofcom. In the wider European market, you’ve got challenges like translation and localisation of content, and all of these things slow down growth.

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Fill rate Ad Inventory Marketing Advertising 52

InMobi

MAY 17, 2018

A mobile ad mediation platform helps publishers connect to multiple ad networks to maximize fill rates and increase revenue. Inevitably there will be networks that earn you better fill rates, while others provide higher eCPMs. Savvy mobile publishers don’t navigate the ad tech landscape alone.

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Mobile Ads Fill rate Header Bidding Ad network 52

Martech Series

NOVEMBER 21, 2022

“As the industry continues to prepare for a cookieless digital landscape, publishers need a solution that enables maximized first-party data, while preserving consumer value and trust,” said Yi-Fang Yen, Senior Vice President, Digital Media at Realtor.com. “As

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Demand Side Platform Fill rate Machine Learning Data Management Platform 84

Monetize More

FEBRUARY 24, 2023

Though the two are used interchangeably across the digital media industry. Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. Fill rate, on the other hand, measures the percentage of ad requests that are filled with ads.

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CPM Fill rate Impressions CPC 52

Brid.tv

MARCH 19, 2025

ad-free subscriptions, exclusive paid content) Lower barrier to entry compared to SVOD Cons Ads can lead to user drop-off if they are too frequent or intrusive Revenue can fluctuate based on ad demand and fill rates Requires robust ad infrastructure and partnerships User experience may suffer if ad setup is not done properly Who Is It For?

Audience 52

Audience Fill rate Media Education 52

Martech Series

JUNE 14, 2022

300% increase in fill rates and 150% increase in cookieless CPMs. One publisher benefiting directly from 33Across’ identity solution, Lexicon, is The Arena Group, a tech-powered media company that fuses powerful technology and iconic brands including Sports Illustrated.

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Demand Side Platform A/B Testing Cookies Fill rate 73

Digiday

MARCH 23, 2023

“Our goal is to increase competition as well as ensure you have a 100% fill rate, meaning every ad opportunity can be filled with an impression,” said Zuta. Hybrid media solutions are helping mobile marketers move toward more effective bidding models. Everything is built around data,” Zuta said.

Mobile Ads 69

Mobile Ads Fill rate Ad network Impressions 69

Ad Monsters

AUGUST 22, 2022

Online media sites. Before refreshing ad inventories, measure the engagement and fill rate. This way, they’ll continue gathering impressions while their users remain on the site. Hence, the final answer: Websites that have above-average session duration are ideal for implementing this technology. This includes: Gaming sites.

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A/B Testing Header Bidding Ad Server Impressions 104

Monetize More

MAY 20, 2023

Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Similar to AdSense, they provide a 100% fill rate and even work with direct and programmatic partners to generate better ad revenues for publishers.

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Fill rate Ad network Video Ads Ad Inventory 52

Monetize More

MAY 27, 2022

RevenueHits displays over 2 billion ads every day and offers a 100% fill rate. They are known for their consistent payments offering a range of ad formats like popups, text ads, rich media, app monetization, personalized ad formats, etc. per thousand impressions for rich media banners. High fill rate.

Ad network 52

Ad network Fill rate Pop-Up CPC 52

Ad Monsters

FEBRUARY 16, 2023

A recent study showed that header bidding led to a 23% increase in fill rate and a 20% increase in average CPM. Benefits of Header Bidding Before header bidding, publishers and advertisers relied on the ‘Waterfall or Daisy-Chaining’ method to buy and sell media.

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Header Bidding Ad Server Ad Inventory Ad Exchange 97

Brid.tv

SEPTEMBER 26, 2022

Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. The platform boasts high ad fill rates , AI-powered ad optimization tools, omnichannel monetization (including websites and mobile apps), ad safety features, and a variety of ad formats. Airnow Media. Google ADX 2. Marketplace 3.

Ad network 52

Ad network CPC CPM CPA 52

Digiday

FEBRUARY 15, 2023

It’s from a large media agency network that’s reviewing the marketplace solution it put in place several years ago, said one ad exec with knowledge of the brief. On the one hand, SSPs have to mollify publishers, as ever, with better fill rates and higher prices, ultimately driving toward more revenue.

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Agency Header Bidding Ad Tech Demand Side Platform 77

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. In this article, I’ll share actionable steps to help publishers increase ad revenue with video content.

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Header Bidding Fill rate Video Ads Impressions 52

Monetize More

JUNE 22, 2022

100% fill rate guarantee for publishers’ mobile inventory. Offers a 100% fill rate with interstitial ad targeting. 100% fill rate of ad inventory with enhanced eCPMs. As one of the largest independent ad networks, Fyber works with publishers, developers, media buyers, and DSPs. Instant setup process

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Ad network Banner Fill rate CPM 52

Monetize More

DECEMBER 21, 2022

It’s important to join in the merry season by promoting your business online through social media channels and other places where your target audience frequent. This means publishers can have access to more demands and increase fill rates. Related Read: Tried and Tested: Best Adsense Placements. #6

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Automatad Inc.

NOVEMBER 8, 2023

This increased demand leads to higher CPMs, fill rate, and ad revenue. This process might seem profitable and has a higher fill rate. But the truth is different: publishers get low CPMs and not a 100% fill rate. Popular publishers such as Times Internet and Lively Media utilize Pubmatic.

Ad Exchange 52

Ad Exchange Fill rate Ad Server Header Bidding 52

Martech Series

FEBRUARY 14, 2023

This partnership will enable real-time optimization, maximization of fill rates to prevent inventory shortages, and monetization via a broad range of ad units across mobile apps. Myong is a seasoned media veteran who brings knowledge and expertise to the company with specific focus on APAC.

Fill rate 52

Fill rate MarTech Marketing Advertising 52

InMobi

MARCH 19, 2025

Unlike traditional analog media, addressable media allows advertisers to create personalized experiences that resonate with users on a granular level. We have seen first-hand that DSPs allocate more budget to supply platforms that drive more efficient traffic, measured by fill rates and auction win rates.

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Audience Advertising Fill rate Cookies 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. They are not only restricted to apps for monetization but can also access more inventory-type options including rich media, video, gaming, website ad inventory, etc.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

InMobi

APRIL 20, 2021

With the platform’s best-in-class platform capabilities and a wide portfolio of top-class global advertisers, the publisher has seen 2X growth in ad revenues in just six months, and 83% fill rates on banner ads and 90% on interstitial ads.

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Fill rate Rich Media Banner Ad Inventory 52

Martech

DECEMBER 7, 2021

“They have all spent billions of dollars to acquire media properties in the last four or five years and failed miserably in the process,” Singal said. ’ So that you as a media partner can use your time in being more creative rather than being more analytical. “But they’ve not given up their ambition.

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Advertising Retail GDPR Real Estate 106

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Additionally, in April 2019 the IAB released the Secure Interactive Media Interface Definition (SIMID) spec for public comment. Soon enough, issues with VPAID began to crop up. So what's next?

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Ad Server Fill rate Rich Media Viewability 52

Ad Monsters

MARCH 25, 2024

With programmatic advertising, achieving a near-100% fill rate is efficient, but direct campaigns tend to outperform programmatic in terms of yield. LdJ: As digital media and ad tech evolve, how does Aditude plan to differentiate itself? You’ll have to stay tuned for what’s next at Aditude!

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Ad Ops Cookies Ad Tech Fill rate 59

InMobi

SEPTEMBER 14, 2021

One way in which many app publishers are looking to further boost ad revenues and improve fill rates is through in-app header bidding, or in-app bidding as it’s sometimes called. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

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Header Bidding Banner Fill rate Ad Exchange 52

Automatad Inc.

OCTOBER 26, 2023

You can still add video ads to engage visitors with different types of media. Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. Suppose you are a publisher with text-based content on your website.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Brid.tv

DECEMBER 14, 2022

Some other common types of ad formats for mobile games include rich media ads , which are interactive and quite engaging, and display ads , i.e., banners, which have become a staple of digital advertising across channels. However, since they take up the whole screen, they can be quite intrusive, especially in fast-paced games.

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Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

FEBRUARY 9, 2023

Instream video ads are placed within the video content while outstream alongside non-video content (articles, social media feeds, mobile apps, etc.). Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory.

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Video Ads Header Bidding Viewability Fill rate 52