Monetize More

JANUARY 26, 2023

You don’t have a podcast or youtube channel to utilize Audio ads but do you have video inventory on your website right? Google’s got Audio demand to compete in your Video Inventory. Most publishers only monetize their video inventory with Display or Video ads, but steer away from audio ads since they don’t know much about it.

Fill rate 98

Fill rate Click Through Rate Brand Awareness Conversion Rate 98

Automatad Inc.

DECEMBER 1, 2023

Share Tweet Share Video ads are an undeniable choice for attention and engagement. The video ad spend and video ad revenue forecast reflect that well: $59 billion was spent on video ads in 2023 , and the online ad revenue is forecasted to reach $362 billion in 2027.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

JUNE 26, 2023

As a result, more and more publishers are looking toward video ad networks as their main ad providers. So to help, we decided to single out some of the best video ad networks out there for publishers. Table of Contents [ hide ] What Is a Video Ad Network? What to Look for in a Video Ad Network?

Ad network 40

Ad network Video Ads Header Bidding CPM 40

InMobi

OCTOBER 8, 2021

Want to learn how to harness the growing power of retail media in less than 30 minutes? In order to take advantage of the $100 billion opportunity  that is retail media, retailers must do three things: Focus on creating engaging customer experiences Maximize ad inventory demand Unlock recurring budgets from all advertisers.

Retail 52

Retail Media Ad Inventory ROI 52

Brid.tv

AUGUST 23, 2022

Yahoo Ad Tech (Formerly Verizon Media) 5. An OTT advertising platform is a piece of software that allows OTT publishers to sell ad inventory , track ad performance, and generate video ad revenue. You may know them as video ad networks. One of the most popular OTT ad platforms is Google ADX.

Header Bidding 98

Header Bidding Advertising Ad Exchange Video Ads 98

InMobi

FEBRUARY 22, 2022

In 2021, retail media took the marketing and advertising world by storm – eMarketer’s latest forecast predicts advertising spend will reach over $50 Billion by 2023 – and will continue to be a source of innovation and growth for years to come. Expect to see many other retailers embrace the format, too.

Retail 52

Retail Media Demand Side Platform Fill rate 52

Monetize More

MAY 20, 2023

We’ve added our top 12 AdSense alternatives to the list below as used and recommended by our very own ad optimization team. Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Click here to sign up for West Seven Media.

Fill rate 52

Fill rate Ad network Video Ads Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

Video content is now one of the most lucrative avenues for publishers looking to diversify their revenue streams. In this article, I’ll share actionable steps to help publishers increase ad revenue with video content. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Clearcode

APRIL 21, 2023

In this article, we look at the main ways publishers, app developers and media companies can generate revenue and how AdTech solutions like header bidding, self-serve ad platforms, customer data platforms (CDPs) and demand-path optimization can help them create new revenue streams and increase revenue.

Header Bidding 90

Header Bidding Fill rate Ad Server Audience 90

Brid.tv

DECEMBER 21, 2022

Some of the most popular options include banner ads, rewarded video ads, and interstitial ads. For instance, interstitial ads are quite attention-grabbing, but they can also be intrusive and annoying, as they take up the whole screen. They all have their advantages and drawbacks, so choose wisely. . Marketplace.

Ad network 75

Ad network Mobile Ads Header Bidding CPM 75

Brid.tv

DECEMBER 14, 2022

Monetize your video ad inventory with a reliable video ad provider. Mobile Game Ad Formats. There are dozens upon dozens of different mobile ad formats you can include in your app. One of the most common types of ads for mobile games is rewarded video ads. Start Monetizing.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Brid.tv

MARCH 19, 2025

ad-free subscriptions, exclusive paid content) Lower barrier to entry compared to SVOD Cons Ads can lead to user drop-off if they are too frequent or intrusive Revenue can fluctuate based on ad demand and fill rates Requires robust ad infrastructure and partnerships User experience may suffer if ad setup is not done properly Who Is It For?

Audience 52

Audience Fill rate Media Education 52

Monetize More

JUNE 22, 2022

Its advanced app monetization technology was made specifically for app developers promising maximum ad revenue, comprehensive reporting & metrics tools. Along with interstitial ad formats, AdMob supports video ads, native ads, banner, and rewarded ads as well. Meta Audience Network for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Brid.tv

DECEMBER 20, 2022

Most Popular In-App Advertising Formats Banner Ads Video Ads Native Ads Interstitial Ads Rewarded Video Ads Playable Ads How to Start With Mobile In-App Advertising? App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue.

Advertising 75

Advertising CPM Mobile Ads CPC 75

InMobi

APRIL 30, 2019

Some of the most common terms flying around when it comes to video and other creative formats are VAST, VPAID and MRAID. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Brid.tv

SEPTEMBER 26, 2022

Omnichannel Monetization Audience Targeting Options Performance Reporting and Analytics Top 15 Display Ad Networks for Publishers 1. Airnow Media 6. Yahoo Ad Tech (Formerly Verizon Media) 8. Vibrant Media 10. also specializes in ad-based monetization of video content. Airnow Media. AdPushup 4.

Ad network 52

Ad network CPC CPM CPA 52

Brid.tv

NOVEMBER 25, 2022

Variety of Ad Units. A wide variety of ad units is important for maximizing potential ad revenue. Ideally, publishers should incorporate both display ads and various video ad formats, as both of these options engage different users in different ways based on their preferred medium. Start Monetizing.

Header Bidding 52

Header Bidding Ad Server Video Ads Ad Exchange 52

Brid.tv

FEBRUARY 29, 2024

This ensures you get the highest return from your ad inventory by constantly refining your strategy based on real-time insights. While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Brid.tv

NOVEMBER 22, 2022

They exist to streamline the process of implementing VAST & VPAID ad tags into your apps, allowing you to start monetizing in a matter of hours. Rich Selection of Video Ad Formats. One of the most valuable things an app monetization platform can offer you is access to various ad formats. Premium Google ADX Demand.

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

APRIL 4, 2019

Different Types of Programmatic Media Buying When it comes to buying and selling programmatically, there are a few ways deals can be structured and managed. With open exchanges or open marketplaces, available ad inventory (i.e. Both sides have a lot of control and oversight here, but again low fill rates are an issue.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

InMobi

SEPTEMBER 14, 2021

Highlighting The Most Popular Ad Formats What ad formats are being embraced? In 2021, around 60% of all placed ads were banner ads, with the remaining 40% being other formats like interstitial ads, native ads and video ads. Why do banner ads remain so popular?

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

Brid.tv

JULY 9, 2023

An OTT advertising platform is a platform that allows OTT publishers to sell their ad inventory , track ad performance, and generate video ad revenue. Simply put, OTT advertising platforms are video ad networks that offer monetization for OTT services as well.

Header Bidding 52

Header Bidding Advertising Ad Exchange Ad network 52

Brid.tv

NOVEMBER 1, 2022

Programmatic advertising platforms make the process of selling ad inventory simpler and more streamlined. With the right ad provider by your side, you won’t have to worry about low ad fill rates or CPMs. However, choosing the best programmatic ad platform is not as easy as it seems. Google Ad Manager 360.

Header Bidding 52

Header Bidding Demand Side Platform Real Estate Advertising 52

Monetize More

JUNE 20, 2023

Google AdMob Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

Google’s AdMob is one of the best mobile gaming ad networks around, due to its many customizable ad formats that feature in-game messaging, push notifications and a variety of video ads. With AdMob, your ad units get to be sold to the highest spending bidders. PWN Games.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Brid.tv

AUGUST 29, 2022

What to Look for in a CTV Advertising Platform Yield Optimization Tools Targeting Options Ad Analytics 10 Best CTV Advertising Platforms for Over-the-Top Publishers 1. Yahoo Ad Tech (Formerly Verizon Media) 6. In return, publishers get to tap into OTT monetization and generate video ad revenue. Google ADX 2.

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Oko

AUGUST 8, 2024

AdX supports header bidding, enabling publishers to offer their inventory to multiple ad exchanges before calling their ad server. This increases competition and often results in higher CPMs and improved fill rates. This format can capture users who otherwise wouldn’t click on your ads.

Header Bidding 52

Header Bidding Ad Exchange CPM Impressions 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Viewability : Signals that indicate a premium video ad experience. Increase demand eligibility via higher organic user engagement.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Publishers can shift that fortune to them if they master the art of ad viewability. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

MARCH 20, 2024

Therefore, a high fill rate is ensured by ads from potential demand partners. Higher fill rates increase your ad revenue and yield. Publishers can shift that fortune to them if they master the art of ad viewability. However, for best results, you can also seek the help of an ad monetization partner.

Viewability 52

Viewability CPM Impressions Fill rate 52

Automatad Inc.

NOVEMBER 16, 2023

Share Tweet Share Programmatic advertising evolved to automate media buying. However, direct deals never lost their scope and potential in the era of automated media buying with programmatic direct deals. The buyer has to buy the ad space designated for them at a fixed price.

CPM 52

CPM Viewability Ad Server Ad Space 52

Brid.tv

AUGUST 31, 2022

And if you’re using video ads to monetize your website , this is the logical next move in expanding your business. Client-Side Ad Insertion (CSAI) Server-Side Ad Insertion (SSAI) or Ad Stitching The OTT Advertising Ecosystem Explained Why Invest in OTT Advertising as a Publisher? Google Ad Manager 360.

Advertising 52

Advertising Video Ads Ad Server Cookies 52

Smart-Hub

NOVEMBER 6, 2023

Unlike indirect advertising, which often relies on intermediaries or mass media, direct advertising cuts through the noise to establish a direct link between the advertiser and the recipient. Get a Consultation For Free Contact us What is the difference between direct media buying and programmatic media buying?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Clearcode

MARCH 21, 2023

Ad networks were one of the first pieces of advertising technology (AdTech) to be introduced to the online advertising industry back in the late 1990s. Despite the various technological advances and new media-buying processes, such as real-time bidding (RTB), ad networks still remain a key element of programmatic advertising.

Ad network 52

Ad network Header Bidding Ad Ops Ad Server 52

VideoWeek

APRIL 27, 2023

While we’re seeing a fair amount of innovation and inventiveness with the advertising experience on connected TV services, media companies and ad tech businesses spend a lot of time trying to recreate aspects of the ad experience which audiences are used to from traditional linear TV.

Impressions 52

Impressions Fill rate Ad Tech Video Ads 52

Smart-Hub

JANUARY 4, 2023

Publishers use the SSP to automate the media sales process and effectively manage their advertising space in real time. Advertisers use DSPs to automate the ad buying process and manage ad campaigns in real time from a single location. VAST tags: for great media advertising. VAST is a template for displaying video ads.

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Smart-Hub

FEBRUARY 16, 2024

Diversity Publishers get access to a larger and more diverse pool of marketers who are interested in purchasing their ad inventory. This way, optimizing fill rates becomes easier. Let`s explore the main ones. As for marketers, they can buy even premium inventory without taking part in direct deals.

Header Bidding 49

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 49