Martech Series

NOVEMBER 18, 2022

Flexible ad types. Monetize ad-block users. Test ad networks. Mobile ads. Selling Ad Space. Schedule ads. Control the ad layout. Manage unlimited ads. Deploying Advanced Ads from ViewLift will allow its customers to double their CPMs and fill rate with Google.

Fill rate 96

Fill rate CPM eCommerce Ad Space 96

Digital Turbine

DECEMBER 14, 2022

What can app developers do to source the right ads for APAC audiences? One impactful change publishers can implement quickly and easily is partnering with a global programmatic ad platform like Mintegral. What’s the bottom line for app developers looking to grow globally? About Kevin Ford, Senior Marketing Manager at Mintegral.

Fill rate 98

Fill rate Header Bidding A/B Testing Audience 98

Monetize More

JULY 8, 2022

A unified auction environment allows all demand sources (server-side programmatic demand sources & client-side SDK mobile ad networks) to fight for each ad impression simultaneously. Improved fill rates due to more exposure to tonnes of demand partners. The benefits of Unified Auctions for Publishers.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

AUGUST 10, 2022

Ad mediation provides publishers with more revenue generation scope & complete control over how, when, & who gets their ad inventory. Ad mediation is the use of technology and tools for monetization that helps maximize display ad fill rates and eCPM for publishers. What can ad mediation do?

Fill rate 59

Fill rate CPM Ad network Ad Inventory 59

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

DECEMBER 20, 2022

Between the two stand mobile ad networks and exchanges , which act as intermediaries. So what does the process of mobile advertising actually look like? Studies have shown that certain mobile ad formats , namely rewarded ads, can positively affect user spending and increase the volume of in-app purchases.

Advertising 75

Advertising CPM Mobile Ads CPC 75

Brid.tv

DECEMBER 14, 2022

In-app advertising entails showing ads to app users in order to generate revenue. This is quite a complex process that involves multiple parties, including mobile ad networks , SSPs , DSPs , ad exchanges , and more. Monetize your video ad inventory with a reliable video ad provider. Mobile Game Ad Formats.

Non-Profit 85

Non-Profit Video Ads Ad Inventory Fill rate 85

Monetize More

JUNE 22, 2022

Almost 70% of publishers in the food and gaming niche use a mix of interstitials and rewarded ads for mobile app monetization to maximize their ad revenue. Stay tuned to discover your future interstitial ad network partner by going through this post. AdMob or Google Ads for Interstitial Ads.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

JULY 12, 2022

Google AdMob is a mobile ad network, while Google AdX is an ad exchange that supports both Web and mobile app & game inventories. Google Ad Exchange (AdX). Google Ad Exchange is a very popular ad exchange platform that allows large publishers to sell their ad inventory to advertisers and agencies.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Brid.tv

SEPTEMBER 16, 2024

Videos placed in high-visibility positions, such as above the fold or integrated into content ( native video advertising ) and videos that users are already engaged with (implementing pre-roll , mid-roll , and post-roll ads into your existing videos), perform significantly better.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

InMobi

APRIL 30, 2019

If you’re new to the world of mobile ad tech, it’s likely you’ve found yourself at the receiving end of a steady stream of jargon. The Video Ad Serving Template, more commonly referred to as VAST, was first established by the Interactive Advertising Bureau (IAB) to standardize communication between an ad server and a video player.

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Digital Turbine

NOVEMBER 21, 2023

When optimizing strategies, developers can focus on key elements that impact ad revenue, such as bidding strategies, ad fill rates, and impression rates. About Anmi: Anmi Liu is the Japan and Korea Regional Senior Account Manager at Mintegral, a leading programmatic mobile ad platform.

Banner 94

Banner Click Through Rate A/B Testing Fill rate 94

InMobi

SEPTEMBER 14, 2021

How InMobi Works With App Publishers: The Latest Figures By the end of June 2021, over 23,000 apps were getting mobile ad demand through InMobi Exchange, with 80% of them having directly integrated the InMobi SDK. It also often boosts fill rates, since all interested demand sources get to bid on all ad placement opportunities.

Header Bidding 52

Header Bidding Banner Fill rate Ad Exchange 52

InMobi

JULY 24, 2019

He is a giant in the mobile ads industry (not just because he is 7 feet tall) and has previously worked for premium properties such as Warner Brothers, Scopely and TextNow. Benefits of Getting More Bid Requests for Revenue, Fill Rates Second is competition. You're adding more ad networks here.

Header Bidding 52

Header Bidding CPM Ad network Fill rate 52

Brid.tv

NOVEMBER 22, 2022

Whether you’re a mobile app developer or a publisher building an OTT app to reach more viewers, creating the app is just the beginning. You have plenty of options in that regard, but the easiest one is through mobile advertising. And the best part is that you don’t need to be an ad tech expert to set it up. Although Brid.TV

Header Bidding 52

Header Bidding Banner A/B Testing Video Ads 52

InMobi

AUGUST 7, 2019

In this latest Whiteboard Wednesdays video, PubRev+ Founder Chas Castell goes over the three key components of good ad ops, highlighting everything from troubleshooting ad servers to how third-party consultants should work with clients to ensure success. We are a mobile ad ops partnership company. I'm Chas Castell.

Ad Ops 52

Ad Ops A/B Testing Header Bidding Fill rate 52

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JUNE 20, 2023

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

AppLovin specializes on the mobile ad networks niche and supports all ad formats from video ads to leaderboard ads. AppLovin supports a variety of ad formats and uses both CPI (Cost Per Install) & CPC (Cost Per Click) for its campaigns. They have a 100% fill rate in the UK and offer excellent CPM’s.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

AdvertiseMint

NOVEMBER 7, 2023

For Publishers : Ad networks are indispensable. They help publishers monetize their content, maximizing ad revenue through access to a range of ad formats. Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Brid.tv

DECEMBER 23, 2022

For instance, if you decide to go for ad-based monetization, you will need to find a reliable mobile ad network. As we have already mentioned, there are several different ways to monetize a mobile app. Strategic ad placement is key — Too many ads can drive away your audience, and so can poorly placed ads.

A/B Testing 52

A/B Testing Video Ads Mobile Ads Banner 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Now there are a couple of additional considerations to keep in mind for CTV and mobile app inventory.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

InMobi

APRIL 12, 2019

While waterfalls are still quite common, they are not optimal for app publishers and developers since they frequently lead to latency, suboptimal ad fill rates and lower per-impression prices for ads. A mobile ad auction, however, ideally functions just like one on eBay or at Sotheby’s.

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. What is a mobile ad network? Demographic Location.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

VideoWeek

JANUARY 17, 2025

The Trade Desk added that the integration will help publishers provide data signals to maximise demand and fill rates, using its platform to show publishers which data signals are most highly valued by advertisers. The agreement is expected to boost T-Mobiles ads business by giving it a foothold in the DOOH market.

Demand Side Platform 52

Demand Side Platform Agency Media Retail 52