This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
This includes revenue by advertiser, campaign, ad format, and placement, allowing publishers to understand which inventory is most profitable. Boost ad viewability with a sticky, non-intrusive ad unit. Track ad performance, impressions, fillrates, viewability, and more across all devices from a unified analytics dashboard.
So, get ready to unlock the power of video ad monetization to captivate your audience and turn your website into a profit machine. Out-stream ads: These are placed outside of video content, providing a non-intrusive ad experience. They can be muted or unmuted, as well as skippable or non-skippable.
With such a high percentage of viewer screen time, video ad monetization has become one of the most profitable ways to generate revenue from video content. While SVOD seems more profitable, focusing only on this model limits your reach. However, improving viewability is easier said than done. FAQ What Is Video Ad Monetization?
Instream ads are by far one of the most popular and profitable ways to monetize video content. According to IAB Tech Lab’s Video Format Guidelines , instream video ads are video ads that accompany existing non-advertising video content. However, not setting them up properly can cost publishers valuable revenue.
It ensures better fillrates by optimizing demands. of publishers agree that video HB increases their fillrate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fillrate and, thereby, ad revenue.
Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors. How do we increase Viewability? Where do they go to?
This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewabilityrate. They are non-skippable and are an effective way to capture viewers’ attention right from the start. The linear video ads have further formats like in-stream and bumper ads.
Instream ads are by far one of the most popular and profitable ways to monetize video content. According to IAB Tech Lab , instream ads are all ads that accompany existing non-advertising video content. Non-linear Also known as overlay ads , these ads show up within a stream without interrupting it.
And ad networks accumulate inventory from multiple publishers and sell it for profit like a mediator. In this way, they prevent non-human traffic and ad fraud. The increased demand leads to higher fillrates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability.
And ad networks accumulate inventory from multiple publishers and sell it for profit like a mediator. In this way, they prevent non-human traffic and ad fraud. The increased demand leads to higher fillrates for publishers, so no inventory goes unsold. Monetize with outstream ad units for maximum ad viewability.
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content