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What is vCPM? Time for Publishers to Care Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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What is vCPM? Time for Publishers to Care About Ad Viewability

Automatad Inc.

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

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The Best Mobile Ad Networks For 2023

Monetize More

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

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What’s the difference between RPM and session RPMs (RPS)?

Monetize More

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session.

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Types of Video Ads – Advantages and Best Practices for Publishers

Automatad Inc.

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.

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Programmatically Speaking: Understanding VAST, VPAID, MRAID and SIMID

InMobi

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps. Soon enough, issues with VPAID began to crop up. So what's next?

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20 Best Video Ad Networks for Publishers

Brid.tv

Most of these platforms are tailored toward publishers and offer multiple tools to help with video performance tracking , boosting fill rates, and increasing video revenue. The platform supports various video units, including instream and outstream ads, rich media ads , and in-banner video ads, so you’ll get plenty of options.