Fill rate Rich Media Viewability 
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
Automatad Inc.
MARCH 20, 2024
Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Monetize More
JUNE 8, 2022
RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. Compared to RPMs, RPS can be a more helpful measurement for publishers that use rich media, videos, or other features that lead to multiple pageviews per session.
InMobi
APRIL 30, 2019
Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. The Mobile Rich Media Ad Interface Definition (MRAID) is an API catering specifically to mobile apps. Soon enough, issues with VPAID began to crop up. So what's next?
Automatad Inc.
DECEMBER 1, 2023
This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.
Brid.tv
AUGUST 23, 2022
Some of the trackable metrics your chosen OTT advertising platform should have include fill rates, plays, impressions, CTR, and so on. Yield optimization tools can help you maximize the viewability of your ads and set price floors at just the right amount. Ideally, real-time video analytics should also be available.
Brid.tv
NOVEMBER 25, 2022
This will increase the chances of higher ad fill rates , as more demand sources will bid on each impression. With this tool, you can track and optimize bidder latency and frequency, CPMs, timeouts, SSP win rates, ad fill rates, and more. Ad Demand. Top 5 Ad Monetization Platforms for Publishers in 2023.
Expert insights. Personalized for you.
52 
Let's personalize your content