Automatad Inc.

MARCH 20, 2024

Bidding on viewable impressions gives them meaningful views and true insight, allowing them to shape their budget and get a high ROI. Hence, the first reason why you should care about vCPM is that advertisers prioritize websites with high viewability rates. Therefore, a high fill rate is ensured by ads from potential demand partners.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

FEBRUARY 9, 2023

On the other hand, with video ad monetization, you’ll be able to reach a wider audience and, in turn, receive higher ROI. Revenue Boosting — As a result of the two previously mentioned points, video ad monetization is more practical for increasing ROI. For instance, U.S. publishers get an average CPM of 2.80

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Brid.tv

FEBRUARY 26, 2023

Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates. With well-optimized header bidding, publishers increase their fill rate as well. Reach your full potential ROI with Brid.TV. Brid.TV’s Intelligent Banner Fallback is a countermeasure for when ad calls come up empty.

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Header Bidding Banner Ad Inventory Fill rate 52

Automatad Inc.

OCTOBER 27, 2023

92% of the marketers say they got high ROI using video marketing. Challenges in Video Monetization Even though the video website drives higher engagement and money through the video ads, there are challenges you need to face and conquer to see better ROI. In the U.S., there are 244.4 Finding Which Is Right for You?

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JULY 12, 2022

The disadvantage that comes with waterfall mediation is lower eCPMs and poor fill rates. The more the competition for ad inventory, the better the fill rate resulting in increased ad revenue for each ad unit. Admob leverages open bidding and waterfall mediation to maximize the publisher’s app revenue.

Ad Exchange 52

Ad Exchange Ad Inventory Ad network Fill rate 52

Ad Ops Hero

JANUARY 25, 2021

Publishers : RTB will help the publishers to maximize the review and increase the fill rate by allowing the wide range of buyers to serve the ads through competitive auction. This will ensure that the users will be seeing the relevant ads when they are browsing the websites.

Ad Exchange 52

Ad Exchange Ad Inventory Impressions Demand Side Platform 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. vCPM, a metric for measuring the cost of viewable impressions, aids advertisers in maximizing ROI and empowers publishers to boost ad revenue.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

JANUARY 10, 2023

During this time, most of their advertising budgets get revised based on the conversions/ROI received during the holidays. Bringing down floor prices would also ensure the overall fill rate doesn’t slide down (in case of lower-valued bids). Explore revenue sources by onboarding the best demand partners.

Header Bidding 52

Header Bidding Fill rate CPM Impressions 52

Automatad Inc.

JANUARY 9, 2024

But do you think you can increase ROI by implementing the video header bidding as it is? It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. This way, you can improve the fill rate and, thereby, ad revenue. Definitely no!

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Smart-Hub

JUNE 11, 2024

For advertisers, the main advantages are avoiding duplicated auctions, increasing the campaign performance, reducing costs, and maximizing ROI. For publishers, these are improved ad fill rates, higher revenue, and better user experience. Adopting SPO is beneficial for all the parties involved.

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Demand Side Platform Ad Exchange Ad Inventory Header Bidding 56

InMobi

FEBRUARY 22, 2022

Not only will retailers need to prove they can deliver a positive ROI with clear access to customer data, but they’ll need to deliver it in more innovative and engaging advertising formats to resonate with consumers. This is where video comes in.

Retail 52

Retail Media Demand Side Platform Fill rate 52

InMobi

JULY 26, 2021

2) Support for Lucrative Ad Formats – Ensure that you get the best ROI on the ad formats you support. The second half of the year usually sees an increase in spending on high-performing, full-screen ad formats given their higher engagement and conversion rates. For more details, please check out our SPO course on InMobi U.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

AdvertiseMint

NOVEMBER 7, 2023

High Fill Rate : Networks that boast billions of ad impressions per month suggest a high fill rate, crucial for maximizing ad space. Analytical Tools : Ad networks that provide detailed analytics help advertisers understand campaign performance and ROI.

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Ad network Pop-Up Ad Space Ad Inventory 40

Monetize More

JUNE 20, 2023

InMobi InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. They have a 100% fill rate in the UK and offer excellent CPM’s. Playwire (formerly Intergi) Playwire does not fill 100% but offers excellent video and standard-size ads with high CPMs.

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Monetize More

SEPTEMBER 22, 2022

InMobi boosts your marketing campaigns by showing gamers HD visuals to maximize impressions and ROI. They have a 100% fill rate in the UK and offer excellent CPM’s. They are a leading player in the market for providing mobile advertising solutions for advertisers and app developers alike. Playwire (formerly Intergi).

Ad network 52

Ad network Banner Video Ads Header Bidding 52

Automatad Inc.

DECEMBER 1, 2023

Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI. Higher fill rate and ad revenue: As I said before, the different ad formats will appeal to buyers and users. It can be somewhat intrusive to the content the users are watching.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Lemonads

NOVEMBER 12, 2020

If developed properly, a pop-under campaign can have higher conversion rates, CTR, and ROI than conventional formats like banners, producing numbers that are closer to push notifications. Pop-under ads provide a huge canvas for affiliates to work on and deliver a message in a gently, yet powerful way.

Pop-Up 52

Pop-Up Affiliates Ad network Fill rate 52

Smart-Hub

DECEMBER 18, 2023

Since real time bidding process allows precise targeting, the conversion rate and income will increase, as well as the ROI of the ads. This can help increase both the fill rate and revenue. For example, Mobupps reached a 371% ROI growth within 6 months, while the increase in profit reached 207%.

Ad Exchange 49

Ad Exchange Ad Inventory Demand Side Platform Impressions 49

Automatad Inc.

FEBRUARY 1, 2024

On the other hand, advertisers get high ROI out of their campaigns. Remove slower ad networks As a publisher, you would have connected with two or more ad networks to increase your fill rate. Above that, ad load speed is also interlocked with your ad revenue. That is why optimizing ad load speed is important.

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

Smart-Hub

JANUARY 4, 2023

Which SmartHub`s features and capabilities help programmatic businesses in getting great ROI and revenues? Among them: Fill Rate%, Render Rate%, Bid Rate%, SSP and DSP RCPM, Avg. What is White Label ad exchange? Who is SmartHub for, and what results does it bring to its clients? What does SmartHub do?

Banner 40

Banner Pop-Up Video Ads Ad Exchange 40

Lemonads

SEPTEMBER 10, 2020

Optimized Paid Acquisition : Acquire audiences at positive ROI, keep them longer on your site, and track revenue per visit. Standard Banners are provided with 100% fill rate and worldwide coverage for all the most popular formats: 250×150, 300×250, 300×100, 315×300, 728×90, 900×250.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Brid.tv

AUGUST 31, 2022

With all of the above in mind, if you wish to get the best ROI from your OTT advertising campaigns, it’s best to look for a platform that uses SSAI for ad insertion. On the other hand, the programmatic route allows you to achieve higher fill rates and automate the majority of the process , but at lower CPMs.

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