Automatad Inc.

MARCH 20, 2024

Viewable impressions are demanded from the buy side and are being considered for measurement and analytics. It will help you understand why you should care about it, provide a reality check on the metric’s reliability in the upcoming years, and explain how to improve ad viewability and its benefits. But now it matters.

Viewability 52

Viewability CPM Impressions Fill rate 52

Brid.tv

APRIL 14, 2024

Boosting video ad viewability is key to a successful video ad monetization strategy. That’s why I’ve gathered these eight practical tips on improving video ad viewability , to help website publishers boost their earnings. Table of Contents [ hide ] What Is Ad Viewability? How Is Ad Viewability Measured?

Viewability 52

Viewability Video Ads Fill rate Ad Server 52

PubMatic

MARCH 27, 2023

That means improving on brand safety, as well as finding opportunities to help brands achieve such key metrics as click-through rate, video completion rate, and viewability. However, native placements that aren’t filled can also be taken up by an outstream video ad, which turns a performance placement into a brand placement.

Click Through Rate 134

Click Through Rate Banner Fill rate Viewability 134

Brid.tv

APRIL 19, 2024

Boost ad viewability with a sticky, non-intrusive ad unit. For instance, features such as: Call Ad Again – By analyzing fill rates , you can establish which inventory is performing poorly and implement TargetVideo’s Call Ad Again feature.

Header Bidding 75

Header Bidding Click Through Rate Fill rate Viewability 75

Monetize More

MAY 30, 2023

We’ve curated a list of top-performing networks that can connect you with premium advertisers, maximize fill rates, and offer specialized features. Provides an ad server, RTB ad exchange, private marketplace capabilities, and high fill rates with access to numerous DSPs and integrated ad networks.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

AUGUST 22, 2022

Before refreshing ad inventories, measure the engagement and fill rate. Always consider ad viewability while refreshing inventories. A/B test with different types of triggers to learn which one works best for your site. Do not implement ad refresh if the user is not active.

A/B Testing 104

A/B Testing Header Bidding Ad Server Impressions 104

InMobi

DECEMBER 12, 2019

InMobi chose to stick with VAST, as VPAID’s render and fill rates were unsatisfactory for publishers, while advertisers had concerns over viewability and completion rates. InMobi partners with several leading viewability vendors including Moat to ensure that our viewability rates are accurately monitored.

Viewability 52

Viewability Fill rate Advertising Video Ads 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

YieldBird

JUNE 14, 2023

Monitoring and optimization: Publishers closely monitor the performance of the refreshed ads, analyzing metrics such as click-through rates, viewability, and conversions. This results in higher click-through rates, conversions, and better monetization outcomes.

Click Through Rate 52

Click Through Rate Viewability Fill rate Ad Inventory 52

Ad Monsters

DECEMBER 21, 2023

However, setting optimal CPM floors manually poses challenges, as publishers face a constant trade-off between maximizing revenue and maintaining ad fill rates. What is vCPM, and How Does It Relate to Viewability? Despite the rise of attention metrics, viewability remains pivotal for advertisers.

Header Bidding 65

Header Bidding Viewability Impressions CPM 65

Monetize More

JULY 8, 2022

Higher average CPMs and higher fill rates – You can set up rules based on bids or other relevant factors (like viewability) that ensure only those ads which meet certain criteria get served while others are blocked out completely! Improved fill rates due to more exposure to tonnes of demand partners.

Header Bidding 80

Header Bidding Fill rate Ad Server CPM 80

Monetize More

DECEMBER 21, 2022

Next to ad blocking, ad blindness is also a serious issue especially now that publishers will only get paid for viewable ads. Make sure to still follow ad placement policies and don’t just put ads above the fold for the sake of viewability. #10 This means publishers can have access to more demands and increase fill rates.

Header Bidding 97

Header Bidding Viewability Ad network Fill rate 97

Brid.tv

FEBRUARY 26, 2023

They have become a staple in the industry due to having higher ad viewability. With better ad viewability come higher CPMs. Boost video and ad viewability with a floating HTML5 player. Use Banner Ads in Video or Intelligent Banner Fallback Banner ads tend to have higher fill rates.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Monetize More

MAY 15, 2023

Bear in mind that in articles, especially long ones, the lower part of the article has lesser viewability of the ads. This instance, among others, can affect the viewability of the entire site. Improve Viewability In continuation to the topic above, having good viewability yields better Ad eCPM. How do we do that?

Finance 52

Finance Viewability Fill rate CPM 52

Monetize More

JUNE 8, 2022

RPS looks into critical factors impacting site monetization like ad viewability, fill rate, refresh rate, ad density, page speed, etc. In order to improve your overall session RPMs, always double-check how the fill rate, ad density, viewability, etc are coming up. Related Read : [link].

Header Bidding 52

Header Bidding Viewability Fill rate Ad Inventory 52

Brid.tv

FEBRUARY 9, 2023

Price Floors — Publishers need to set appropriate price floors to avoid selling their inventory too cheap or having their fill rates drop due to expensive inventory. However, improving viewability is easier said than done. On the other hand, if a publisher’s fill rate is low, they can lower the price floors to receive more ads.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Automatad Inc.

JANUARY 9, 2024

It ensures better fill rates by optimizing demands. of publishers agree that video HB increases their fill rate. You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. This way, you can improve the fill rate and, thereby, ad revenue.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Monetize More

DECEMBER 29, 2022

Google recently released new data that revealed that improving the programmatic signal coverage correlates directly to increased eCPMS, fill rate, and instream video revenue. Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Monetize More

FEBRUARY 24, 2023

Publishers should focus on optimizing their RPM, which takes into account both CPM and ad fill rates. RPM and CPM are the only metrics that matter for ad revenue : There are other metrics that publishers should focus on to maximize their ad revenue, such as click-through rate (CTR), viewability, and engagement.

CPM 52

CPM Fill rate Impressions CPC 52

Brid.tv

FEBRUARY 29, 2024

While there is no certain way to predict your exact ad yield, you can still calculate a rough estimate using your average CPM and ad fill rate. However, your best bet would be to try to strike a balance between the three methods for the highest fill rates possible.

Header Bidding 52

Header Bidding Viewability Ad Inventory CPM 52

Automatad Inc.

OCTOBER 26, 2023

Fill rate: Another metric to consider is fill rate. The fill rate measures the percentage of ad requests successfully filled with ads. A high fill rate is the secret to efficient ad delivery and minimizing revenue loss due to unsold ad space.

Video Ads 52

Video Ads Header Bidding Fill rate Click Through Rate 52

InMobi

OCTOBER 19, 2021

increase in ad revenues and an impressive 50% increase in fill rates." The InMobi Exchange and VieON provide a platform backed up by a strong measurement from MOAT and IAS as well, which solves the biggest challenges most advertisers face today: viewability, fraud mitigation, and brand safety."

Fill rate 52

Fill rate Viewability Impressions Video Ads 52

InMobi

FEBRUARY 24, 2021

Publishers should implement a header bidding setup if they haven’t already, as header bidding setups are known to provide better fill rates and more competitive CPMs. These ad formats generally score better on viewability, engagement and conversions, and ultimately see higher CPMs, fills and ad spend from advertisers.

Header Bidding 52

Header Bidding Pop-Up A/B Testing Fill rate 52

Monetize More

FEBRUARY 8, 2023

Switching to header bidding from the waterfall setup will also reduce ad loading times, increasing ad viewability and effectiveness. Our smart refresh feature helps you scale your long-term revenue by considering ad viewability and other factors. How do we increase Viewability? Where do they go to?

Header Bidding 52

Header Bidding Viewability Ad network CPM 52

Brid.tv

APRIL 17, 2024

This provides publishers with consistent revenue and helps prevent low fill rates. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Automatad Inc.

OCTOBER 27, 2023

Lower fill rate: You will undoubtedly display video ads on the website to make money. Video ads have a lower fill rate due to the lower demand than banner and display ads. It increases viewability and, thereby, the CPMs of the video ads. Big video player catches the attention of users fast.

Header Bidding 52

Header Bidding Video Ads Fill rate CPM 52

Monetize More

JANUARY 6, 2023

3 – Pay attention to your ads’ viewability The IAB recommends at least 70% viewability as that’s when ads usually perform best. Breakdown your report by Ad Unit > Active View Viewable. The Ad Units with the lowest viewability are the ones that usually need your attention.

Viewability 52

Viewability Ad Server Impressions Ad network 52

InMobi

APRIL 30, 2019

Ultimately, it delivered low render and fill rates for publishers, and dismal viewability and completion rates for advertisers. Soon enough, issues with VPAID began to crop up. The load times for video ads were too long, resulting in a poor customer experience. So what's next? The IAB released VAST 4.1

Ad Server 52

Ad Server Fill rate Rich Media Viewability 52

Flashtalking by Mediaocean

MARCH 31, 2022

“This standardization of ad formats will enable publishers to scale their inventory more easily across different distribution channels, such as programmatic marketplaces or ad networks, which will deliver better fill rates,” said Anthony Katsur, CEO, IAB Tech Lab.

Fill rate 52

Fill rate Ad network Viewability Video Ads 52

Brid.tv

MARCH 30, 2023

This provides publishers with consistent revenue and helps prevent low fill rates. Advertisers get insight into their ad viewability — whether their ads are visible, i.e., displayed in a suitable environment (before-the-fold, above-the-fold, video, banner, etc.) and served to their target audience.

Ad Inventory 52

Ad Inventory Fill rate Ad Ops Ad Space 52

Automatad Inc.

FEBRUARY 1, 2024

It covers strategies with engineering nuances that positively reflect on ad viewability and yield. Revenue loss with slower ads: Slower ads do have a lot of impact on ad viewability and revenue. The same 1-second delay decreased the viewability by 2.9% You serve the ads only on viewable ad slots. What Is Ad Loading Time?

Viewability 52

Viewability Ad Server Ad network Header Bidding 52

InMobi

APRIL 4, 2019

Often, a publisher’s premium inventory is made available in this manner, which can help drive up ad prices; however, as a result, it can also lead to low fill rates. Both sides have a lot of control and oversight here, but again low fill rates are an issue. It’s also difficult to scale such arrangements.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

Automatad Inc.

NOVEMBER 16, 2023

Better viewability : Buyers seek a website or ad unit with viewability over 70%. So, improve your viewability by delivering quality content, different ad formats , and other good UX tactics. Try that to increase viewability. Here are a few tips for effective website optimization to end up with high-paying direct deals.

CPM 52

CPM Viewability Ad Server Ad Space 52

Automatad Inc.

DECEMBER 1, 2023

This kind of ad will cover the full screen and create a lasting impression on the audience, through which you can increase your ad viewability rate. Given their short duration and non-skippable nature, bumper ads capture viewers’ attention and increase the viewability rate and ROI.

Video Ads 40

Video Ads Non-Profit CPM Viewability 40

Brid.tv

MARCH 23, 2023

Your Ad Positioning Is Off Ad positioning can affect ad viewability and potentially lower ad impressions. For instance, if you have low completion rates, incorporating post-roll ads into your video content is pointless. Ad placements with high viewability rates, for example, ATF (above-the-fold) ads, should be the priority.

CPM 52

CPM Header Bidding Ad network Ad Inventory 52

Brid.tv

MARCH 7, 2023

High viewability — Since instream ads interrupt the stream and are served in a player that already has the viewer’s attention, they have high ad viewability , bringing in more impressions and higher ad yield for the publisher. This, along with better-optimized price floors, will ensure higher fill rates.

Header Bidding 52

Header Bidding Non-Profit Ad Ops Video Ads 52

InMobi

JULY 26, 2021

Historically InMobi has seen, on average, video completion rates of around 80% and viewability over 90% (across Open Measurement SDK, IAS, Moat and DoubleVerify) via private marketplace deals. If a partner’s fill rate or win rate is low, then you should probably reconsider their rank within your monetization stack.

Header Bidding 52

Header Bidding Click Through Rate Demand Side Platform Fill rate 52