Adweek

DECEMBER 5, 2022

The first question David Hayman asks new people he meets is if they know where their pension money is held. Most say they don't. If you're reading this in the U.K., you might be surprised to learn that yours is most likely invested in fossil fuels, tobacco or arms. In the U.S., just 14 public.

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Finance 277

Adweek

JUNE 28, 2023

When it comes to identifying women as financially capable figures, AI isn't exactly on the money. SoFi, a digital financial services company, came to that conclusion when it prompted AI for images that reflect a person who is "good with money." The result? About a thousand pictures. of which less than 2% were women.

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Finance 264

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

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Adweek

MARCH 14, 2023

TD Bank has always positioned itself as "America's Most Convenient Bank." As the financial service space evolves, brands have to keep pace with these changes to meet their customers' needs. So, how does TD Bank adapt to this ever-changing landscape to keep on its value proposition? In this episode of the Speed of Culture podcast,

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Adweek

AUGUST 22, 2024

Perplexity's ad strategy will initially target 15 key categories, including health, technology, finance, arts and entertainment, and food and beverage. Advertisers can choose.

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Finance Advertising Food Entertainment 342

Adweek

OCTOBER 18, 2024

The content will focus on the intersection of finance and culture, a small departure from standard Bloomberg reporting and an acknowledgment that readers' preferences shift over the weekend.

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Adweek

DECEMBER 4, 2024

which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. The digital media company BuzzFeed Inc., According to the contract governing the deal, the creditors who lent BuzzFeed the money.

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Adweek

NOVEMBER 29, 2023

Paste financed the deal without raising outside capital, although the publisher wouldn't share further financial specifics. The independent music and entertainment publisher Paste Magazine has agreed to acquire the feminist title Jezebel from G/O Media in an all-cash deal, according to Paste editor in chief and president Josh Jackson.

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Adweek

NOVEMBER 14, 2024

The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than.

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Adweek

APRIL 3, 2024

I'm no Gary Vee, but a recent LinkedIn post about my aversion to timesheets garnered over half a million impressions and sparked a surprisingly spicy debate about client-agency finances. I was curious about the volume of pushback from folks defending the hours-based billing systems that I believe may result in the death of our industry.

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Finance Impressions Agency Media 317

Adweek

JANUARY 25, 2024

In May 2022, media company Recurrent Ventures announced that it had raised $300 million from private equity firm Blackstone to finance the expansion of its editorial portfolio. But in the nearly two years since, it has only shed properties, eliminated staff and churned through executive leadership.

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Adweek

OCTOBER 30, 2024

The last time they passed a substantial law around campaign finance disclosure. Political campaigners have been spending billions on ads on streaming services, which promise to marry the persuasiveness of TV spots with the precision of digital targeting. What's still missing from this winning combination is regulation.

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Finance 304

Adweek

SEPTEMBER 28, 2023

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue officer Christine Cook.

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Adweek

DECEMBER 12, 2023

The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek.

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Adweek

NOVEMBER 29, 2022

Now the brand is facing scrutiny for stipulating that pitching agencies either agree to exceptional 360-day payment terms or obtain financing from a third-party bank. PR review of its water, tea and juice portfolio this week after kicking off the RFP process on Oct. KDP declined to.

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Agency Finance 325

Adweek

DECEMBER 21, 2023

Literally Media, which is owned by Israeli venture capital firm 44 Ventures, financed the acquisition internally but wouldn't share the price. Comedy and entertainment media company Literally Media acquired men's lifestyle and entertainment title Mel Magazine from Recurrent Ventures Friday, according to Literally Media CEO Oren Katzeff.

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Media Finance Entertainment 321

Adweek

AUGUST 20, 2024

North Macedonia native George Popstefanov financed the launch of PMG when he was just 28 in 2010. From there, the Dallas-based digital agency has grown to over 900 employees handling media, creativity, and technology, and delivered 20% growth over the past year. As he's built the agency, the shop has racked up multiple "best place.

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Finance Agency Media 289

Adweek

DECEMBER 4, 2024

Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024's top memes, joining Brat Summer from @charlixcx, "very demure, TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024.

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Finance Media 285

Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

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Adweek

JUNE 24, 2024

On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack.

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Finance Marketing Food 264

Adweek

JULY 16, 2024

Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos.

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Finance Marketing 264

Martech

FEBRUARY 21, 2025

MMM offers a compelling solution for marketing and enterprise functions like finance and supply chain, which use these models to articulate return on investment and optimize strategies. Nearly half of marketing leaders struggle to prove their value and gain recognition for their contributions, a recent Gartner survey found.

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Adweek

NOVEMBER 9, 2023

The global finance tech. But on taking a closer look, it's far from the traditional retail media network, a status that has helped it expand its customer base beyond endemic brands, B2B clients and across sectors.

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Finance Retail Audience Media 285

Adweek

JANUARY 20, 2023

Lomax, who joined Google in 2011 as part of its creative agency team, was previously managing director of finance, automotive, marketplaces and travel, a position she took up last September. Google has promoted Alison Lomax to become its managing director for video platform YouTube across the U.K. and Ireland.

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Adweek

SEPTEMBER 28, 2022

Thornton begins by explaining his atypical career, being a professional athlete and finance professional, and then applying those skills to his current work in marketing.

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Finance Marketing 278

Adweek

DECEMBER 12, 2022

Vincent Marotta was a Cleveland real estate man whose business stalled when he couldn't secure financing. Scoff if you'd like--but not before you hear the story of how that adage created one of America's best-known holiday gifts: a sturdy little appliance known as Mr. Coffee. One morning.

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Real Estate Finance Food 279

Adweek

OCTOBER 4, 2022

But finance, along with healthcare, is an area where her beaming spotlight shines a harsh glare. Kim Kardashian is a brand in her own right. Typically, her intrinsic star quality lifts the companies and products she celebrates. And in the case of her promotion of crypto company EthereumMax, Kardashian appeared to cross a line with.

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Healthcare Finance 264

Adweek

APRIL 18, 2023

When Silicon Valley Bank collapsed in March, the media industry braced itself for a wave of related fallout, as the financial institution had played a critical role in financing many of the technology companies that facilitate the flow of digital advertising.

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Adweek

JUNE 29, 2023

The program will launch with two topics--technology and travel--and a third, personal finance, will follow.

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Martech

OCTOBER 1, 2024

Speaking different languages: A common disconnect Recently, I participated in a roundtable discussion with finance and data science leaders. For finance teams, predictive means causal forecasting — what’s expected to happen given specific variables.

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Adweek

MARCH 27, 2024

In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales. This afternoon, ADWEEK CEO Will Lee announced the appointment of Conde Nast veteran Mike Beyman as chief of staff/head of strategy and business operations, a new role at the brand.

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Adweek

FEBRUARY 21, 2023

Crayola aficionados and applesauce superfans don't typically express a strong interest in personal finance ads. But when you recruit Count von Count as a common denominator between inflation and early childhood education, the feasibility of a shared audience starts to add up.

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Finance Education Audience 246

Adweek

OCTOBER 7, 2022

Brand equity is a term that sounds like it's rooted in the world of finance. Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.

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Finance Marketing 246

Adweek

SEPTEMBER 7, 2022

For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. You have to constantly evolve or you lose relevance,".

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Finance Marketing 246

Adweek

JULY 24, 2023

billion in debt and equity financing using at least eight. The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3

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Media Finance 246

Martech

SEPTEMBER 20, 2024

Source: Entry Point 1 Dig deeper: How marketing fuels the shift from problem-market fit to product-market fit Key metrics for platform-market fit Jason, working closely with the VP of Finance, prioritizes rigorous financial tracking to ensure that both efficiency and effectiveness drive the GTM strategy, given the current macroeconomic conditions.

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Marketing Finance MarTech 112

Adweek

AUGUST 25, 2022

British fintech Revolut claims to want to break down those barriers and make finance more accessible. The realm of money can appear closed off, ruled by the elite and powerful. The challenger bank has launched a campaign, titled "Your Way In," that shows everyday people unlocking previously unattainable opportunities in money.

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