The Ad Tech Blog

JULY 11, 2024

Moreover, federated learning can help ad tech companies comply with regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Laws like the GDPR and CCPA impose strict requirements on how user data is collected, stored, and processed.

Ad Targeting 130

Ad Targeting Machine Learning Ad Tech GDPR 130

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech

APRIL 9, 2024

” IAB Tech Lab slams Google Privacy Sandbox Ad industry is now acting After a lengthy period of prevarication, strongly recalling the run-up to GDPR, the ad industry has begun taking steps to prepare for cookie deprecation. They have added a hundred or so categories since then but the granularity is not there.”

Cookies 110

Cookies Advertising GDPR MarTech 110

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) 54% of media spending in the US went toward the Internet.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. They’re still unsure that the ROI of cold emails is worthwhile. Dive Deeper: .

Banner 103

Banner ROI Audience Conversion 103

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. For instance, ExplorAds achieved 487% ROI and doubled their revenue 4 months after deploying SmartHub. Therefore, your product gets to the market very quickly.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

VideoWeek

OCTOBER 13, 2023

TF1 PUB also noted that when TV is activated in parallel with one or more other channels, it helps strengthen the ROI of the other media by up to 57 percent. The results found that TV represented 41 percent of incremental sales generated by the campaigns.

Retail 97

Retail Agency Media Ad Tech 97