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Why we care about compliance in marketing

Martech

Dig deeper: Build trust , gain sales In this article: The EU’s GDPR. GDPR analogs. The EU’s GDPR The European Union’s General Data Protection Regulation (GDPR) went into effect on May 25, 2018. GDPR drastically elevated the maximum fines for which companies would be liable under prior European privacy laws.

GDPR 136
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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Finances Online ) Mobile advertising accounts for 64% of digital ad spending in the US.

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How to Implement AI in Your Business: A Step-by-Step Guide

Single Grain

Finance (fraud detection): AI algorithms can analyze large volumes of financial data, identifying patterns and anomalies to detect fraudulent activities in real-time. AI can be applied to a variety of business functions, including marketing, finance, HR, and operations.

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How to Get More Responses From Your Cold Emails

Single Grain

The Email Marketer’s 4-Step Guide to GDPR Compliance. You can congratulate your prospects on a great quarter, press coverage, new product or feature release, raising financing and more – depending on what feels appropriate. 8 Quick Tips to Ensure SEO-Friendly Emails. Dive Deeper: . 1) Understand t he Psychology of the Prospect.

Banner 103
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42 Digital Marketing Trends You Can’t Ignore in 2020

Single Grain

Dive Deeper: VSEO: How Voice Search and Conversational AI Are Changing SEO. Check out this guide to learn more about YouTube SEO. The Complete Guide to YouTube SEO. 9 SEO Areas to Focus On to Boost Your Video’s Visibility. VSEO: How Voice Search and Conversational AI Are Changing SEO. 5 ) Personalization.

Marketing 145
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The Rise of Alternative Search Engines (+ Tips for Marketers)

Single Grain

Diversification of SEO Strategies Traditional search engine optimization has been heavily focused on Google, obviously, given its dominant market share. Plus, of course, the usual suspects that work for Bing at least: Semrush: Semrush is a comprehensive SEO tool that offers keyword research, site audits, competitor analysis, and more.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

From the immersive realms of the Metaverse and Augmented Reality to the precision of Programmatic SEO and Hyper-Personalization through Big Data, this article will walk you through 23 of the latest (some aren’t new, but they continue to be important) digital marketing trends you can’t ignore. Herein lies the opportunity.

Marketing 126