Martech Series

OCTOBER 24, 2022

To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN). I’ve been extremely impressed with the Spiny team. Publishers are eager for data solutions and software to accelerate growth and maximize revenue without the large technical overheads.

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Martech

NOVEMBER 15, 2021

Machine learning to extract market response of media impressions by audience, tactic, and creative exposures. It is marketed to technology, finance, healthcare and manufacturing organization. A sophisticated UI. The Philadelphia-based company has 11 global offices, with execution across 100 countries. Target customers.

Marketing 108

Marketing Machine Learning ROI Cookies 108

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. That said, marketers can use KPIs like video completion rate (VCR), impressions delivered, and cost per completed view (CPCV) to measure and report on the area that CTV ads excel in: brand awareness. billion by 2024, and account for 7.6%

Advertising 96

Advertising Viewability Brand Awareness A/B Testing 96

Single Grain

MARCH 18, 2020

Since then, each update, coupled with machine learning and artificial intelligence advances, has changed the way Google evaluates content. You might have to give a few contextual backlinks in return, but it’s a sweet deal for the authoritative content with which you’ll impress Google.

SEO 144

SEO Pop-Up Machine Learning Finance 144

Ad Monsters

JUNE 17, 2022

For the past 20 years, she has established innovative platforms while in leadership roles in strategy, operations, new ventures, and finance at Warner Media, Morgan Stanley, Mercer Management Consulting, and Essence Communications. Christine Jennings has quite an impressive resume. consumer base – the multicultural market.

Ad Tech 105

Ad Tech Media Real Estate Communications 105

Monetize More

OCTOBER 25, 2022

If Google detects that your site is displaying ads to bots or other invalid traffic (IVT), it will deduct the amount of revenue that was generated from those impressions from your AdSense account balance. The deduction amount goes back to advertisers as spam clicks and invalid impressions compensation.

Header Bidding 52

Header Bidding Impressions Ad Inventory Machine Learning 52

Single Grain

OCTOBER 12, 2023

A16z is a technology podcast focusing on AI and machine learning topics: They cover business and consumer tech, so their content appeals to a wide audience. A16z not only reports on the latest in AI and machine learning, but comes to a deeper understanding of how this technology affects us now and how it will change our society.

Impressions 98

Impressions Audience Machine Learning Brand Awareness 98

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. It can also help them set goals and provide the product updates customers need.

Marketing 98

Marketing Communications Healthcare Finance 98

Single Grain

FEBRUARY 17, 2020

According to Wistia’s CEO Chris Savage, the company rolled out a $2 million advertising campaign in 2017, netting them more than 43 million impressions. That’s some pretty impressive reach. No one understands that better than NerdWallet , a personal finance company that has built a powerful brand around basic financial education.

Education 140

Education Pop-Up Entertainment Audience 140

Single Grain

OCTOBER 20, 2020

Pretty impressive. The EIF (European Investment Fund), which supports entrepreneurship and innovation, and has been financing small businesses in the EU and beyond for 25 years, put together what could have been a very dry white paper. 1) Interactive Infographics. Today, 40.2% 2) CodinGame.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Single Grain

AUGUST 30, 2023

For instance, in my ad agency, Single Grain, we have diverse teams: sales, marketing, finance, operations, etc. Proven experience in AI, machine learning or related areas. When interviewing potential candidates, look for those who have made impressive strides with AI. Take sales as an example. Master’s degree preferred.

Machine Learning 52

Machine Learning Finance Impressions Communications 52

VideoWeek

JANUARY 13, 2023

FAST continues to outpace industry predictions, SaaS specialist Amagi found this week, revealing that ad impressions increased by 99.97 The new Variance Reduction System uses machine learning technology to serve relevant audiences, rather than targeting based on race, gender or religion. Read more on VideoWeek.

Ad Tech 98

Ad Tech Agency Media Advertising 98

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. For example, machine learning algorithms can analyze vast amounts of data to predict which leads are most likely to convert. Email: Business email address Sign up now Processing.

Impressions 118

Impressions Finance Marketing Non-Profit 118

VideoWeek

AUGUST 18, 2023

Nano’s consumer intent algorithm uses consumer journey data, on-page contextual analysis and machine learning technology in a cookieless environment. Revenue per thousand impressions was reportedly up by 83 percent in June compared with January, thanks to the change. The Week For Brands & Agencies Dentsu Reports 4.7

Ad Tech 52

Ad Tech Audience Agency Media 52