Martech Series

FEBRUARY 16, 2023

New resource offers finance best practices to HubSpot’s startup community. The popular program also provides valuable resources to help founders succeed in every area of business, from marketing to hiring, as well as finance. According to Plappert, “Finance is a difficult topic for most founders.

Finance 89

Finance Impressions MarTech Marketing 89

Martech

MAY 14, 2024

The right metrics Martech is an asset, but also a distraction from ROI measurement. Most marketing KPIs and related technology have an underdeveloped view of ROI the solution may not lie in more martech. Occasionally, key marketing metrics may impress thm. Many marketers believe these metrics are ROI.

ROI 119

ROI Marketing Click Through Rate Impressions 119

Martech Series

AUGUST 12, 2022

In addition to funding from angel investors, Littledata secured a revenue-based loan from Element Finance, a boutique growth finance firm with offices in San Antonio, Texas and Dublin, Ireland. Element Finance in particular had a genuine understanding of where we want to go, and we feel that they will back us all the way.

eCommerce 87

eCommerce Finance MarTech Impressions 87

TechCrunch Ads

JULY 15, 2022

Sophisticated AI systems like OpenAI’s GPT-3 can write prose that’s impressively human-like, or at least good enough to fool the average person. They’ve been used to generate essays, poetry, stories, news reports and more to impressive effect. Investors are bullish on the idea, in any case.

Machine Learning 111

Machine Learning Finance Impressions Marketing 111

Martech Series

OCTOBER 1, 2022

Blockchain Founders Fund boasts an impressive portfolio of over 100 companies in the Web3 space with an equally impressive track record of effectively scaling them to targeted audiences. ” Marketing Technology News: MarTech Interview with Peter (P.H.) . Mullen, Chief Marketing Officer at Interactions.

Impressions 103

Impressions Finance eCommerce MarTech 103

Martech Series

JULY 8, 2022

As we expand globally, grow our workforce, and reimagine the future of work, Lori’s impressive, highly evolved leadership skills will drive an inclusive, empowering workplace aligned with Pax8’s values. Marketing Technology News: MarTech Interview with Alex Dean, Co-founder and CEO at Snowplow. We welcome her to the Pax8 team.”.

Finance 93

Finance MarTech Impressions Marketing 93

Martech Series

MARCH 6, 2023

I’m incredibly excited to work with the Semrush team as the company continues to expand their customer base and impressive suite of products,” said Baird. Mulroy has a broad business background with more than 20 years of finance leadership experience at market-leading technology companies.

Finance 86

Finance Communications Impressions MarTech 86

Martech Series

AUGUST 19, 2022

He has an impressive track record of driving rapid growth and shares our focus on inspiring people to do great things and build brilliant online experiences with our technology.”. Marketing Technology News: MarTech Interview with Chris Savio, Director of Product Marketing at GoTo. We’re looking forward to working together.”.

Marketing 97

Marketing Finance Food MarTech 97

Martech

JANUARY 17, 2024

” Tara DeZao, product marketing director for adtech and martech at Pega, was reacting to the news that Google had finally begun phasing out third-party cookies. ” What’s more, there’s an impression going around that brand marketers want to leave solutions to the agencies. ” Get MarTech!

Cookies 136

Cookies Impressions MarTech Retail 136

Martech Series

DECEMBER 19, 2022

His experience spans corporate development, sales, finance, and operations leadership roles across the technology and financial services industries. Michael Sullivan commented: “Steve is immensely respected at Acquia and the ideal individual to continue the company’s impressive growth and momentum.

Finance 85

Finance MarTech Impressions Marketing 85

Martech

FEBRUARY 8, 2024

Though basic metrics like clicks or impressions can help, the insights gained will be limited. On top of this, detailed data can prove invaluable for enhancing collaboration between departments, especially marketing and finance. Get MarTech! The post Navigating the future of marketing with data appeared first on MarTech.

Marketing 113

Marketing Finance Cookies Impressions 113

Martech Series

AUGUST 2, 2022

These dynamic communities are devoted to a vast array of passions and interests – from gaming to fashion, entertainment to finance – and represent an unparalleled opportunity for advertisers seeking to engage with audiences that influence behavior, drive decisions and shape culture.

Advertising 78

Advertising Marketing Finance Fashion 78

Martech Series

JANUARY 18, 2023

Verticalized Data: Vertical-specific data across automotive, B2B, CPG, dining, finance, retail, travel and more. Each AdTheorent Predictive Audience model evaluates millions of impressions per second to drive performance, considering 1000+ data variables in its models.

Audience 87

Audience Machine Learning Impressions Finance 87

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. We’re excited to lead Alation’s Series E round and support the company as it continues its impressive business growth, product innovation, and market leadership.”. Alation Inc.,

Finance 96

Finance MarTech Marketing ROI 96

Martech Series

AUGUST 25, 2022

Cordial’s platform grew at an impressive: 51% year-over-year in email. Cordial made key hires, including Jigar Jethva as vice president of finance and strategy and Russell Garter as vice president of client experience. Marketing Technology News: MarTech Interview With Peter Birch, MD EMEA, Hybrid Theory.

Marketing 87

Marketing Data Management Platform Communications Finance 87

Martech Series

AUGUST 9, 2022

Equalum, a best-in-class provider of data integration and ingestion solutions, announced a $14M Series C financing round. Over the past several years, Equalum has seen impressive growth, driven by the company’s flagship platform. Funding to Accelerate Growth, Innovation, and Expansion into New Markets.

Healthcare 86

Healthcare Manufacturing Finance Impressions 86

Martech Series

FEBRUARY 24, 2023

“After dedicating the last five years to financial inclusion and digital identity projects, I deeply understand the complexity of an identity technology stack and the challenges of operating in the highly regulated finance world. Now we’re sharing this knowledge to help Web3 transition into the mainstream.”

Verification services 88

Verification services Finance MarTech Impressions 88

Martech

SEPTEMBER 24, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. In writing about marketing, I’m not always impressed when the customer experience is explained in terms of a marketer’s (or journalist’s) experiences.

MarTech 106

MarTech Finance Marketing Impressions 106

Martech Series

JULY 22, 2022

The details of the financing were not disclosed. We’ve been extremely impressed with twine for Zoom, and believe it is a wonderful complement to Zoom Events’ core functionality,” said Joel Ndreu, Senior Product Manager at Zoom Events. “We

Finance 76

Finance Conversion Impressions MarTech 76

Martech Series

JULY 18, 2022

For the report methodology, TVision and Upwave conducted a linear regression analysis of over forty campaigns across verticals such as Finance, CPG, QSR, Auto, Retail, Telecom, and Pharma between Q42019 and Q12022. Marketing Technology News: MarTech Interview With Mark McKenna, Chief Executive Officer at Postclick.

Brand Lift 83

Brand Lift Brand Awareness Impressions Finance 83

Martech Series

SEPTEMBER 12, 2022

The fund will leverage the opportunities of Web3 as it reimagines culture and entertainment, from how it is financed, produced and distributed to how it’s consumed, owned and monetized. Marketing Technology News: MarTech Interview with Ian Cohen, Founder and CEO at Lokker.

Entertainment 77

Entertainment Non-Profit Media Finance 77

Martech Series

SEPTEMBER 26, 2022

Over nearly two decades, he has put together an impressive track record of success at a high level, particularly at tech start-ups that were later acquired by companies such as Google and Microsoft. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Machine Learning 82

Machine Learning Finance Impressions MarTech 82

Martech Series

JULY 1, 2022

Senior hires assume critical roles in marketing, finance, and compliance. Allen previously led AtTask/Workfront (acquired by Adobe) into the MarTech space as CMO and, before that, served as Vice President of Marketing at Venafi, a leading cybersecurity company.

Finance 52

Finance MarTech Marketing Education 52

Martech Series

OCTOBER 27, 2022

Mafia Capital managing partner Jeff Wen and Red Building Capital founding partner Denny Yang both said that Web3 infrastructure, especially the public chain, cross-chain and wallets, as well as decentralized finance (DeFi) are the most popular investment targets.

Marketing 79

Marketing Finance Impressions MarTech 79

Martech Series

AUGUST 2, 2022

Marketing Technology News: MarTech Interview With Mike Peralta, VP and GM of T-Mobile Advertising Solutions. The directors will provide focused strategic guidance as the company drives growth and scaling efforts adding to an assemblage of industry veterans with vast experience in technology, finance and impact investing.

Finance 52

Finance MarTech Impressions Marketing 52

Martech Series

OCTOBER 24, 2022

To finance the rapid growth of the company, Spiny announced its first institutional round of funding led by Nashville Capital Network (NCN). I’ve been extremely impressed with the Spiny team. Marketing Technology News: MarTech Interview with Andrew (Andy) Kieffer, CEO of Voxfeed. The post Spiny.AI

Ad Ops 75

Ad Ops Machine Learning Finance Audience 75

Martech

NOVEMBER 15, 2021

Below you will find a list of 6 notable vendors that we profiled in the latest MarTech Intelligence Report on marketing attribution and predictive analytics tools. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Full Circle Insights. Click here to download! Marketing Evolution.

Marketing 109

Marketing Machine Learning ROI Cookies 109

Martech

FEBRUARY 3, 2023

I was fortunate enough to get a special invite to present at their fall event in Santa Clara and I was thoroughly impressed. The AR/VR Association is an active group of immersive industry professionals focused on verticals successfully leveraging immersive technologies such as education, marketing, finance, and others. Get MarTech!

Marketing 99

Marketing Public Relations Healthcare Finance 99

Martech

JANUARY 25, 2022

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. With so much sensitive information involved in finances, brands need tools that can safely handle customer data. appeared first on MarTech. Banking and financial services. Healthcare providers.

Marketing 98

Marketing Communications Healthcare Finance 98

Martech Series

FEBRUARY 21, 2023

Agnes has worked in customer success management for over six years in multiple areas such as PR, finance and technology. Marketing Technology News: 3 Overlooked Critical Metrics B2B Webstores Need to Track in 2023 The post Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms appeared first on MarTech Series.

Brand Lift 40

Brand Lift Finance MarTech Impressions 40

Martech

NOVEMBER 29, 2021

” KeepWOL’s small but growing catalog of games was designed to be applicable to any line of business — marketing, sales, engineering, finance, HR, or procurement. ” The post New solutions support workplace diversity and inclusion appeared first on MarTech. They’re also applicable to SMBs as well as enterprise.

Healthcare 104

Healthcare Finance Entertainment Impressions 104

Ad Monsters

FEBRUARY 7, 2024

We also asked them what advice they would give themselves in retrospect on their impressive careers. He eventually went agency-side at Omnicom’s PHD Media, where he initiated change management by developing a MarTech Consulting group, which is now driving agency futureproofing and innovation. Director of Digital Insights.

Ad Tech 105

Ad Tech Media Agency Audience 105

Martech Series

FEBRUARY 24, 2023

This enhances brand impression and consumer loyalty. Marketing Technology News: MarTech Interview with Leslie Marshall, Chief Marketing Officer at Mesmerise Top Machine Learning-Based Saas Tools Demand forecasting can benefit greatly from the use of machine learning-based SaaS (Software as a Service) tools.

Machine Learning 88

Machine Learning Manufacturing Marketing Media 88

Martech Series

JULY 26, 2022

Sovrn, a publisher technology platform that empowers content creators to remain independent and thrive on the open web, announced it raised $36 million in a new round of equity financing. Marketing Technology News: MarTech Interview With Eric Williamson, CMO at CallMiner.

Finance 96

Finance Affiliates eCommerce MarTech 96

VideoWeek

JULY 1, 2022

The Berlusconi-owned MediaForEurope (MFE) will “surely look at” the possibility of a bid, MFE’s finance chief Marco Giordani said on Wednesday. WPP Buys Martech Business Bowser House Digital. Silvio Berlusconi and Idris Elba have both been linked with the potential purchase of Channel 4 this week.

eCommerce 52

eCommerce Cookies GDPR Agency 52

Single Grain

DECEMBER 6, 2019

Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos). Handling Social Impressions. He specializes in creating engaging growth content for exciting brands and startups in eCommerce, SaaS, AI, and martech.

Marketing 145

Marketing SEO Conversion Audience 145

Martech

JULY 16, 2024

Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. Enhancing CMO-CFO collaboration To foster better collaboration with finance, marketing should focus on communicating the financial impact of marketing activities in terms that resonate with the finance team.

Impressions 119

Impressions Finance Marketing Non-Profit 119