Martech

JANUARY 22, 2025

Even more fascinating is how companies aren’t returning to traditional event marketing. For marketers, mastering this intersection requires a marriage of separate elements to create a cohesive event marketing strategy. Another marketing acronym?” They’re reinventing it. ” Yes, I know.

Marketing 109

Marketing Finance ROI Media 109

Adweek

JANUARY 30, 2024

In this special episode recorded at ADWEEK's Outlook 2024 event in New York, host Jenny Rooney sits down with Natalie Sunderland, chief marketing and communications officer at BNY Mellon, to discuss her career transition from a decade in tech startups to joining BNY Mellon.

Finance 254

Finance Communications Conversion Marketing 254

Martech

APRIL 7, 2025

ROI in B2B marketing was meant as a noble metric to evaluate the effectiveness of marketing investments. ROI in B2B marketing is distracting us from what drives effectiveness. We consented to the devaluation of B2B marketing I’m not saying ROI isn’t essential; it is. Our display ads created #X MQLs.

ROI 110

ROI Marketing Finance Education 110

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

Marketing 105

Marketing Finance ROI Conversion 105

Adweek

SEPTEMBER 23, 2022

Welcome to Marketing Morsels, a menu of delightful news items from the past week. Morsel #1: Airheads accepts only play money at a fun popup experience Airheads aimed to put the fun back in finances with a Chicago popup where only play and toy money--not real money--could be exchanged for not just. Enjoy the assortment!

Finance 243

Finance Marketing Food 243

Adweek

NOVEMBER 14, 2024

The World Federation of Advertisers (WFA) and advisory firm MediaSense surveyed 80 marketing, media, and finance leaders from multinational brands representing more than.

Agency 313

Agency Media Finance Advertising 313

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. Dig deeper: Rethinking fit, growth and go-to-market for the modern startup 2. What does this mean for marketing and GTM teams? Are you kidding?

Marketing 118

Marketing Finance Conversion Communications 118

Adweek

OCTOBER 7, 2022

Brand equity is a term that sounds like it's rooted in the world of finance. Editor's note: Today's column is the fifth installment in Jonathan Hanson's sustainability series. In some ways, it is, because it's all about creating value on the perceived quality of a brand, regardless of the actual quality of the product or.

Finance 246

Finance Marketing 246

Martech

APRIL 15, 2025

Many organizations over-invest in performance marketing and spend more to achieve the same or even worse results. Why do companies over-invest in performance marketing? Performance marketing is conversion-focused. It will undoubtedly favor performance marketing channels. The result? Processing.

ROI 90

ROI Marketing Brand Awareness Conversion 90

Martech

NOVEMBER 21, 2024

For years, marketers have championed ROMI — return on marketing investment — as a key measure of success. But for one Fortune 100 CEO, ROMI stands for something very different: risk on marketing investment. A CEO’s perspective on investment effectiveness Risk on marketing investment.

ROI 96

ROI Marketing Finance Conversion 96

Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it.

Marketing 109

Marketing ROI Finance MarTech 109

Adweek

JUNE 24, 2024

On this episode of the Marketing Vanguard podcast, Shake Shack CMO Jay Livingston discusses his unique journey from finance and technology to marketing. Livingston also offers insights into his current role, including the importance of performance marketing and collaborations for driving success at Shake Shack.

Finance 261

Finance Marketing Food 261

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. The continued rise of AI, other technologies that might come to fruition, how to use CDPs, and whether marketers are even using CDPs some things are new, but many of them are things we’ve been predicting for years.

Marketing 126

Marketing Non-Profit MarTech Education 126

Adweek

JANUARY 12, 2023

The sports, finance and lifestyle publisher The Arena Group, which houses editorial titles including Sports Illustrated, The Street and Parade, has acquired Fexy Studios, a digital video and content production studio with a focus on food media, in a stock-and-cash transaction.

Finance 293

Finance Food Media Marketing 293

Martech

SEPTEMBER 20, 2024

Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. But disconnected spreadsheets and presentations made it hard to keep everything aligned across their 30+ local markets. The post Fueling better marketing plans with Shell appeared first on MarTech. 25 at 9 a.m.

Marketing 67

Marketing Finance Communications MarTech 67

Adweek

JULY 16, 2024

Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos.

Finance 260

Finance Marketing 260

Adweek

SEPTEMBER 28, 2022

In this week's episode of Brave Commerce, Kalen Thornton, chief marketing officer of Gatorade at PepsiCo, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss marketing and product innovation.

Finance 273

Finance Marketing 273

Smart Insights

DECEMBER 8, 2023

What’s the secret to a successful finance content marketing strategy? The finance world can be a tough place for a marketer. Find out with 5 foolproof tips.

Finance 77

Finance Marketing Communications 77

Martech

AUGUST 15, 2024

Marketing ROI. Here’s why: Marketing impact can be a double-edged sword. That’s where you, the marketer, are challenged to translate marketing into hard numbers, proving its worth beyond a flurry of activity. Bank: “Engineering builds it, Marketing translates it. Perception is everything.

ROI 118

ROI Finance Brand Awareness Conversion 118

Martech

FEBRUARY 14, 2025

Your marketing stack isn’t delivering what you need, am I right? But when your CEO asks about marketing’s contribution to revenue, you’re still scrambling to connect the dots. Your marketing team must understand how to drive business outcomes, not just operate software. Reality looks different. The hard truth?

MarTech 109

MarTech Finance Conversion Rate Conversion 109

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. There are several key factors to consider when conducting a detailed marketing audit. Imagine your business provides services to help other companies manage their finances and payroll.

Marketing 76

Marketing Audience Shipping Finance 76

Digital Turbine

OCTOBER 24, 2022

In this edition of Mobile Monday, we’re covering useful insights about finance apps and the Learn all about these stories in this week’s Mobile Monday! Five Things About Finance Apps. While finance apps will never be the most “fun” thing we do on our smartphones, they certainly are a vital piece of our mobile life.

Finance 98

Finance Retail Education Media 98

Martech

AUGUST 21, 2024

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. Marketing – seducing: “Let me share five exciting reasons why this product will change your life!” Take the Swiss company Straumann Group.

Finance 108

Finance MarTech Media Marketing 108

Adweek

MARCH 27, 2024

In a memo, Lee also shared a number of promotions across the newsroom as well as the Experiences and Marketing, People & Culture, Finance/Operations, Sales.

Finance 225

Finance Marketing 225

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

A/B Testing 132

A/B Testing Machine Learning Finance Fashion 132

Digiday

JANUARY 12, 2025

Marketers, it seems, have become more interested in creating entertainment rather than just advertising around it. In December, Sugar23 and production and distribution company Fifth Season kicked-off a three year venture to work with advertisers to co-finance $100 million of productions. Continue reading this article on digiday.com.

Entertainment 84

Entertainment Finance Marketing Advertising 84

Adweek

SEPTEMBER 7, 2022

For Saga, the British portfolio business that targets those 50 and older with holidays, insurance and personal finance services, there are always new customers just around the bend. As generations shift and consumer tastes change, so too must brands that focus on a specific age demo. You have to constantly evolve or you lose relevance,".

Finance 246

Finance Marketing 246

Martech

FEBRUARY 26, 2024

One day this month you’ll be hard at work, between meeting with vendors or reviewing an implementation plan, when an unexpected appointment pops on your calendar: Finance wants to review marketing’s technology expenses, top to bottom. Although this is my dramatized version of my fear for marketers, it need not be the end of the story.

Marketing 136

Marketing Finance MarTech Pop-Up 136

Martech

DECEMBER 5, 2023

Creating the annual marketing budget is notoriously challenging. Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. I’ve personally experienced this utopia, but most marketers have not. Partner marketing costs. Local field marketing event.

Finance 120

Finance Marketing Communications ROI 120

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. . Get MarTech! In your inbox.

Marketing 134

Marketing Finance MarTech Audience 134

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

Manufacturing 112

Manufacturing Finance Marketing Retail 112

Martech

MARCH 11, 2022

In January, LendingTree appointed Shiv Singh as their first Chief Marketing and Customer Experience Officer. CX is sometimes overlooked in marketing, so we were very interested in hearing about Singh’s approach to this new, combined role. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Finance 109

Finance Marketing Display Advertising Search Advertising 109

illumin

NOVEMBER 19, 2024

Of the same group, 38% said that to make their holiday budget stretch further they would use savings, 33% said they would use financing options, and 33% said they would buy second-hand. To get twenty-somethings on board, retailers need to focus on quality products and easy-to-use financing options like Afterpay and Klarna.

Retail 105

Retail Finance Manufacturing Entertainment 105

Martech

JUNE 14, 2023

There are a lot of stats out there about marketing and artificial intelligence. Here’s a collection of statistics about AI and marketing with the date of the survey included. Marketers’ attitudes towards AI 50% of marketers believe inadequate AI adoption is holding them back from achieving their goals.

Marketing 137

Marketing Machine Learning Finance MarTech 137

Martech

MAY 14, 2024

Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI.

ROI 120

ROI Marketing Click Through Rate Impressions 120

Martech

JUNE 5, 2024

LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. AI marketing assistant for campaign guidance. The post LinkedIn expands video ads, AI tools for B2B marketers appeared first on MarTech. Enhanced targeting with exclusion lists. Why we care.

Video Ads 114

Video Ads Marketing Finance MarTech 114

Martech

APRIL 3, 2025

Marketers often celebrate a “successful” campaign when click-through rates soar and cost-per-click drops. The marketing report looks impressive, but the sales report tells a different story. In reality, while sales must focus on closing deals, marketing must provide qualified leads. Where is the disconnect?

Conversion 107

Conversion ROI Brand Awareness Click Through Rate 107