Martech

AUGUST 19, 2024

Referrals from Google search queries produce less than half of our traffic, and based on our analysis, AI-generated answers are being served on roughly 15% of searches across our categories, with the highest frequency in Health, Technology, and Finance. Additional reporting by Barry Schwartz. Processing.

Click Through Rate 106

Click Through Rate Mobile Search Finance SEO 106

Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! And the consequences are dire. Misallocated marketing budgets.

Marketing 102

Marketing SEO Mobile Search ROI 102

Single Grain

DECEMBER 6, 2019

VSEO (voice search engine optimization) can give you an enormous competitive advantage (of course, this is only good news for one brand…). of mobile searches and 34.4% of desktop searches now resulting in “zero-click search” results. This trend is growing, with 62.5% Find him on Twitter @cyberjuicetweet.

Marketing 145

Marketing SEO Conversion Audience 145