YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM 98

CPM Pop-Up Data Management Platform Shipping 98

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Statista ) The American pay-per-performance value makes up 24.4% Finances Online ) 54% of media spending in the US went toward the Internet. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Digiday

FEBRUARY 26, 2023

Havas is molding attention into its broader “meaningful media” MX planning process — coming up with a meaningful attention unit, said Mike Bregman, chief data officer at Havas Media Group North America. Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones.

Media 69

Media Agency Pop-Up Banner 69

YieldBird

MAY 26, 2023

of internet users are blocking ads. The growth of mobile ad blockers globally. In the good old days, ad block usage was less than 1 percent for many years. Since then, sites have been heavy and slow to load, as ads used more download bandwidth than ever, and annoying pop-ups kept distracting the user.

CPM 52

CPM Pop-Up Data Management Platform Shipping 52