Martech Series

JULY 1, 2022

Consumers are using online search to make purchasing decisions throughout their customer journey — sometimes even while they’re in the physical store (according to Google, mobile searches performed in-store have grown 15% in recent years)! Take social media marketing and organic search. And the consequences are dire.

Marketing 102

Marketing SEO Mobile Search ROI 102

Single Grain

JANUARY 16, 2023

How Zero Search Volume Keywords Can Generate a Ton of Traffic. Mobile SEO Stats. Google has 94% of the mobile search engine market share. Therefore, optimizing your site for Google is crucial to acquire organic traffic from mobile devices. Finances Online ). 80% of local searches convert. ( Webfx ).

SEO 59

SEO Mobile Search ROI Conversion 59

Single Grain

JUNE 5, 2023

Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 Finances Online ) Ads can increase brand awareness by 80%. Statista ) Search advertising generates the majority of both mobile and desktop revenue.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Single Grain

DECEMBER 6, 2019

It’s helping identify those with better engagement, fewer fake followers, and a higher chance of generating a positive return on investment (ROI). All You Need to Know About the ROI of Influencer Marketing [infographic]. With this strategy and the right tools, even a small budget can deliver a great ROI. Dive Deeper: .

Marketing 145

Marketing SEO Conversion Audience 145