Martech

JUNE 27, 2023

Ecommerce is perfect for selling low-margin replacement parts, financing solutions and warranties. There are more options than you may think. Ensure your technology supports multiple languages and currencies and complies with multi-country tax and privacy practices. 6: Community Community is a hot topic in B2B today and worth considering.

eCommerce 112

eCommerce Education Communications Retargeting 112

MNTN

JULY 21, 2022

“It [Microsoft] has never been in the third-party adtech business, so it’s got to build a lot of capabilities in its SSP, its supply side platform, in order to actually represent Netflix,” Laura Martin , Needham senior analyst, told Yahoo Finance Live.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Advendio

APRIL 4, 2023

Content websites, such as cooking blogs, lifestyle websites, or personal finance apps. Ads aren’t clickable here but are retargetable. Retarget viewers who’ve proven to be relevant by how they’ve interacted with your content and ads on other platforms. Another way to do it is to go to platforms such as connected TVs (CTVs).

Retail 68

Retail Media Real Estate Retargeting 68

Basis

DECEMBER 5, 2022

Second, robust retargeting strategies will be key. The question, then, is how will these industry trends shape advertising trends moving forward? First and foremost, brands will need to make their electric cars the stars.

Marketing 52

Marketing Retargeting Manufacturing Finance 52

InMobi

NOVEMBER 20, 2019

The profiles of car owners of auto brands are derived from data around deterministic auto owner properties such as car finance apps. Individuals with auto finance apps tend to be younger, single renters (i.e. Individuals with auto finance apps tend to be younger, single renters (i.e. Car Owner Highlights: Car owners (i.e.

Finance 52

Finance Audience Mobile Ads AutoMobile 52

Basis

AUGUST 30, 2022

Retail, media, tech, and finance are the top industries when it comes to OTT video ad spending. Within a campaign, customers might encounter a CTV ad that first makes them aware of a brand or product, and then get retargeted via paid search, mobile , display , or another channel. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Basis

JULY 24, 2023

Retargeting Depending on the product, it can take several visits before online shoppers decide to make a purchase. To keep consumers engaged, marketers can leverage retargeting to bring them back to a website, maintain their interest, offer additional info, or keep their brand top of mind.

Advertising 52

Advertising Retargeting Fashion Audience 52

Basis

JUNE 24, 2022

This can include putting an emphasis on accruing points through spending and buy-now-pay-later (BNPL) financing, rather than travel itself, and expanding rewards to be more relevant to different kinds of leisure travelers such as families. Sustainability Credentials Are Top of Consumers’ Minds.

Marketing 98

Marketing Retargeting Finance Audience 98

Digiday

APRIL 27, 2023

Apple’s changes have been a “very bright light” on non-consented data use, said Gartner analyst Eric Schmidt, but declining match rates and weakening retargeting have also highlighted broader issues around measurement. Competitively, it was a master stroke by Apple,” Schmidt said. They put themselves in the driver’s seat.

Ad Tech 56

Ad Tech Retargeting Finance Ad Inventory 56

Single Grain

FEBRUARY 24, 2023

They serve different business sectors, such as education, healthcare, e-commerce, finance, B2B, and legal. Achievements: Impactable helped BulkBookstore get 3-4X ROI by retargeting its customers and optimizing cold traffic to reduce cost per click with increased conversions. Why Choose Viral Nation?

Agency 59

Agency Marketing SEO Conversion Rate 59

Lemonads

MARCH 1, 2021

Keep in mind that Nutra, finance, gambling, dating, and electronics offers tend to produce great results when mixed with pre-landers. In case you’re running retargeting campaigns, pre-landers also offer a great option to improve the results from your campaigns that aim to monetize users who’ve been on your site already.

Conversion Rate 52

Conversion Rate Conversion Affiliates Electronics 52

AdvertiseMint

JUNE 15, 2023

Popular methods to collaborate with influencers: Finance for a sponsored post. If you own a small business, you can use Custom Audiences to retarget people. Whether you’re convincing your Facebook followers to like your posts or to purchase a product you’re promoting, get assistance by partnering with influencers.

Marketing 59

Marketing A/B Testing Audience Retargeting 59

Lemonads

MAY 26, 2021

Furthermore, Datspush offers a huge collection of features that range from easy campaign creation to the ability to develop retargeting campaigns. Based in Cyprus, the platform specializes in a variety of different formats and provides high-quality traffic regardless of the volume of visitors received. What Ad Formats Does Datspush Support?

Affiliates 52

Affiliates Ad network Pop-Up Marketing 52

Single Grain

AUGUST 6, 2019

Why Retargeting Is Absolutely Essential For Any Marketing Funnel. If you’re an accounting software company, you might create content around helping solopreneurs figure out their finances for the first time. Even if you’ve never heard the phrase “marketing funnel” before, make no mistake about it: you have one.

Marketing 112

Marketing SEO Banner Conversion 112

AdvertiseMint

OCTOBER 25, 2023

Services Professional services like finance, consulting, healthcare, and more require direct sales pitches and meetings to demonstrate expertise. This consultative approach requires direct interaction. However, distributors and resellers act as indirect channels to expand B2B reach. IT vendors like Cisco leverage both strategies.

Retail 52

Retail Shipping Manufacturing Pop-Up 52

Single Grain

FEBRUARY 21, 2022

They offer Google Ads and Shopping management as well as Microsoft Ads, retargeting, and YouTube ads. A big portion of their client base is made up of online retailers, finance, and business services companies. They have also been named as a Google Ads Premier Agency Partner. Specializes In : SEO and paid media advertising.

Agency 52

Agency SEO Conversion Marketing 52

Single Grain

MARCH 4, 2022

Disruptive Advertising has worked with thousands of brands globally and serve almost every industry, including education, healthcare, B2B, legal, and finance. They have received multiple awards, like Best in Search, Best and Brightest Companies, and Best Paid Media Agency.

Agency 52

Agency SEO Marketing ROI 52

Clearcode

MAY 10, 2023

We have a company in Asia using our data clean rooms in the trade finance sector to collaborate with logistics data for tracking and monitoring cargo shipping data. That’s the traditional retargeting that everyone knows and loves. We also work with numerous pharmaceutical companies on market share data inside the data clean room.

Advertising 52

Advertising Pharmaceuticals Media GDPR 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Marketers will also want to build sound retargeting campaigns to keep the loyalists they’ve already earned. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Basis

DECEMBER 5, 2022

billion in 2023—and that growth comes against the backdrop of a 2022 executive order that may have far-reaching consequences for the industry and its financing. Marketers will also want to build sound retargeting campaigns to keep the loyalists they’ve already earned. This number is expected to rise again to $38.8

Marketing 52

Marketing Data Management Platform Retargeting Finance 52

Digiday

OCTOBER 9, 2022

Daniel Knapp, chief economist at IAB Europe, noted how the collection and activation of first-party data is a multidisciplinary effort that may help marketing departments achieve their KPIs but can set alarm bells ringing from legal teams, and finance controllers. This is often referred to as second-party data. “All the big U.S.

Marketing 81

Marketing Demand Side Platform Data Management Platform Retail 81

Single Grain

NOVEMBER 28, 2023

This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently. Growth of Decentralized Finance (DeFi): DeFi offers financial services like lending, borrowing, and trading without the need for traditional intermediaries.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

Martech

SEPTEMBER 4, 2024

Retargeting campaigns on LinkedIn and Google Display Network were especially effective at re-engaging decision-makers who hadn’t yet committed. Owned content: Webinars and case studies played a key role in driving MQLs to SQLs, especially in the technology and finance industries. It was insightful (and fun!)

MarTech 115

MarTech Marketing Healthcare Finance 115

Basis

FEBRUARY 28, 2025

With features like "quick save," Pinterest is streamlining the process for users to save products they've discovered, and brands can capitalize on that with tactics like pin engagement retargeting or promotional creative messaging to help users continue down the path to purchase and increase overall conversion opportunities.

Social Advertising 89

Social Advertising Advertising Conversion Media 89