Martech

FEBRUARY 14, 2025

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Your CMO dashboard means nothing if sales and finance see different numbers. Let finance help define success metrics before campaigns launch.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Martech

MARCH 3, 2025

Finance teams have lost confidence in marketing-driven revenue forecasts. Marketing, sales and finance must align with the actual drivers of revenue, rather than using artificial engagement signals as a proxy. Sales teams have long disliked chasing low-intent MQLs. CEOs struggle to connect marketing spend with actual business growth.

Marketing 118

Marketing Finance Conversion Rate MarTech 118

Martech

APRIL 3, 2025

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. The ad platform system has learned to optimize and spend money on goals with little ROI. Your operations and finance directors will thank you. Where is the disconnect?

Conversion 87

Conversion ROI Brand Awareness Click Through Rate 87

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. That’s why our finance team is leading a combined effort to learn how to understand, forecast, prove and optimize our GTM efforts. I knew he had it.

Marketing 104

Marketing Finance ROI Conversion 104

Martech

JANUARY 7, 2025

For example, a rich blog post for a fintech company could be titled What is embedded finance? What is the ROI of implementing ERP software? Optimize for nuanced, contextual responses by addressing multiple facets of a topic in the same piece. Benefits and challenges for SaaS platforms, with subsections for: Benefits for startups.

SEO 109

SEO Conversion Education Rich Media 109

Martech

DECEMBER 5, 2023

Trying to justify every line item to finance teams that don’t understand marketing can be frustrating and overwhelming. Appoint a lead to run the annual budget planning process In a perfect world, someone on the marketing operations team manages the overall marketing budget, working closely with a trusted finance partner.

Finance 119

Finance Marketing Communications ROI 119

Martech

AUGUST 7, 2023

Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. The survey gathered insights from nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more. Methodology.

ROI 98

ROI Finance MarTech Media 98

Martech

MAY 2, 2023

Beyond marketing, sales and customer success, your product, finance, operations and executive teams are invaluable partners. Finance groups prioritize resources, structure contracts and deliver ROI metrics back to customers Finance was labeled a risk-averse team with a “deal prevention” reputation.

Finance 112

Finance ROI Brand Awareness Marketing 112

Basis

SEPTEMBER 26, 2022

It makes sense: Finances of any kind come with high stakes, even in times that aren’t marked by talent shortages and economic upheaval. Parsing out billing for intricate media packages means that finance teams are stuck compiling and reconciling data between numerous disparate programs and Excel sheets. Time Savings.

Finance 98

Finance Agency ROI Media 98

Martech

MAY 19, 2022

What else delivers an ROI of $36 for every $1 spent, after all? In May of 2021, Klayvio closed $320 million in Series D financing at a $9.5 million in financing. Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. Venture funding.

MarTech 111

MarTech Marketing Demand Side Platform Finance 111

Martech Series

OCTOBER 25, 2022

“Litmus Live will equip every marketing professional with the proper training, tools and innovative tactics to maximize email results and ROI,” said Cynthia Price , SVP of Marketing for Litmus.

ROI 94

ROI Education Finance SEO 94

Martech

MARCH 18, 2022

Read next: Getting back to basics on marketing ROI. ROI and attribution are not the same. Crater had read one of our previous articles on marketing attribution and wanted to demonstrate that ROI and attribution are not the same thing. ROI is a tricky term for marketers, she explained. What’s the cost of a web page?

Marketing 121

Marketing ROI Finance MarTech 121

Martech

OCTOBER 31, 2024

We can group the most important factors for replacement applications into three categories: Financial, including costs and ROI measurement. 1 factor for survey respondents in 2024. Data, including integrations, APIs and data centralization. Improved customer experience. Important factors when considering a replacement martech application.

MarTech 64

MarTech Finance ROI Marketing 64

Martech

JANUARY 25, 2023

Features released last month offer customizable reporting, improved collaboration, enhanced payment functionality and ROI-boosting API to Facebook. Does your finance team use QuickBooks? Check out the details below.

Finance 110

Finance Communications Conversion ROI 110

Martech

NOVEMBER 18, 2021

This news will allow Conductor to help companies increase traffic, conversions, and ROI from organic search. The funding will enable Conductor to invest more in product innovation and deliver industry-leading support to clients ranging from healthcare to retail and finance.

SEO 109

SEO Healthcare Finance ROI 109

The Ad Tech Blog

OCTOBER 16, 2024

Understanding bias mitigation is crucial for enhancing ROI in AI applications. By reducing biases, these systems can improve the effectiveness of AI-driven advertising strategies, ultimately enhancing ROI. This can ultimately impact ROI and customer satisfaction. This can ultimately impact ROI and customer satisfaction.

ROI 130

ROI Communications Healthcare Finance 130

More About Advertising

JULY 10, 2017

This purports to show clients which media channels (online and offline in combination) work best, hence contributing to the holy grail of media return on investment (ROI). Ebiquity, which now describes itself as an “independent, global leader in marketing and media analytics,” is launching a new service, Total View Attribution.

ROI 49

ROI Media Agency Marketing 49

Ad Monsters

JUNE 19, 2024

With increasing pressure to prove ROI, B2B marketers feel strongly that they’ve figured things out. Some of those publishers include Barron’s, BlBarron’s Business Insider, Forbes, MarketWatch, LinkedIn News, NBCUniversal, Reuters, The Wall Street Journal, and Yahoo Finance.

Conversion 110

Conversion Marketing Video Ads ROI 110

Martech Series

JULY 18, 2022

Measuring Success at All Project Phases: quantitative and qualitative methods to track and measure ROI. Eight Industries Represented: consumer packaged goods, education, engineering and construction, finance, insurance, nonprofit, professional services, and technology.

Banner 84

Banner Finance Education ROI 84

Martech

JANUARY 10, 2023

To maximize ROI, it’s crucial for marketers to: Consider more than just price when buying martech. Today, many industries use APIs, including finance, healthcare, retail and transportation. Advises on topics such as budgeting for investments in new technologies and measuring ROI from existing solutions.

MarTech 115

MarTech ROI Healthcare Finance 115

Martech

NOVEMBER 6, 2023

Let’s go to the formula: Customer acquisition cost (CAC) This metric reveals the cost to gain a new customer and is crucial for evaluating marketing efficiency and optimizing outreach for better ROI. Return on investment (ROI) ROI metric is the ultimate measure of success, indicating if your efforts boost profits or drain the budget.

Marketing 123

Marketing ROI A/B Testing Conversion 123

The Ad Tech Blog

JUNE 13, 2024

Adapting to changes in consumer confidence can improve ROI. By analyzing these metrics, businesses can make informed decisions about where to allocate their advertising budgets to maximize impact and return on investment (ROI). By doing so, businesses can improve their ROI and achieve more consistent results.

ROI 130

ROI Audience Ad Targeting Conversion 130

Martech

SEPTEMBER 8, 2021

And with increased emphasis on digital activities, we suspect organizations sought more robust analytics platforms to monitor ROI. He sees this trend toward modular ecosystems picking up steam in organizations that favor innovation, like retail and media, compared to industries like finance that tend to lag.

Marketing 141

Marketing SEO Retail Finance 141

Martech Series

AUGUST 1, 2022

This round of financing will enable further development of the company’s growing network of versatile and cutting-edge communication platforms and solutions, along with new tools to support Communication Service Providers, Telcos, and Enterprises to fully integrate and tokenize their communication suite in the cloud.

Communications 89

Communications Finance MarTech ROI 89

Ad Rants

JULY 3, 2024

For instance, a finance services company could share practical tips on managing personal finances that help people solve real problems. Similarly, takeovers also help bring brands closer together, allowing them to promote each other's fans to experience different sides of either business through a shared content creation process.

SEO 211

SEO Click Through Rate Conversion Rate Audience 211

Martech

OCTOBER 11, 2024

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. For CMOs tasked with demonstrating ROI, edge computing can deliver better experiences without breaking your budget. Security is a big plus, too. And then there’s cost.

Machine Learning 66

Machine Learning Communications Retail Healthcare 66

Martech Series

DECEMBER 8, 2022

Banzai Accelerates Marketers’ Opportunities to Drive and Track ROI With Engaging Live and On-Demand Video Experiences. Hyros’ strength is growing revenue attribution for digital marketers, helping enterprise and SMB customers get accurate sales and marketing data that they can leverage into making better ROI decisions. Holdings Inc.

ROI 86

ROI Non-Profit Public Relations Audience 86

Martech Series

NOVEMBER 2, 2022

Financing round led by Thoma Bravo, Sanabil Investments, and Costanoa Ventures with participation from Databricks Ventures, a new strategic investor. Our calling cards are consistent ROI, engagement, and adoption. Alation Inc., Alation Inc., Marketing Technology News: Intrepid Achieves 2022 Great Place to Work Certification.

Finance 96

Finance MarTech Marketing ROI 96

Single Grain

OCTOBER 20, 2020

If a consumer is weighing their options, an interactive calculator might offer the insight into ROI or savings that they need to make the decision to purchase. Below are two examples of successful calculators that delighted users and drove more leads for those who implement them: 1) HubSpot – Ads ROI Calculator. 2) CodinGame.

ROI 145

ROI Conversion Rate Conversion Marketing 145

Martech Series

JULY 1, 2022

For example, interruptive digital ads are often ignored, and their impact is difficult to measure — making ROI murky. When building ROI-based marketing strategies, this data can’t be ignored. And this is true across several industry verticals, including finance, online streaming, and beauty.

Marketing 102

Marketing SEO Mobile Search ROI 102

Martech Series

JANUARY 18, 2023

The only AI and blockchain-based tool that removes the complexity and cost of valuing and transacting IP, allowing enterprises to achieve greater ROI for their intangible assets. IPwe Inc., With SIAM, all internal stakeholders are empowered with simple, consistent, relevant financial and performance metrics to further innovation.

ROI 85

ROI Finance MarTech Marketing 85

Single Grain

JUNE 21, 2023

Demand Sage ) The most popular industries for job postings are transportation, logistics, customer service, finance, and construction. Influencer Marketing Hub ) Ad Costs and ROI LinkedIn Statistics 58% of marketers say LinkedIn posts and ads generate the best value in terms of ROAS. Oberlo ) Bermuda has an ad reach of 104.8%.

Advertising 98

Advertising Marketing CPC ROI 98

Martech Series

NOVEMBER 21, 2022

Million in Financing and Launches Free Tier to Unlock Customer Data Without Engineering Work. MarTech Articles on Customer Loyalty, Driving Webinar ROI, Boosting Digital Marketing Growth. Pixability Launches New Contextual Solution to Solve for Transparency and Brand Suitability on Connected TV. Freshpaint Announces $14.5

Marketing 97

Marketing MarTech Finance Retail 97

Martech Series

AUGUST 4, 2022

Its portfolio includes Airlines, Bluecap Future Finance, EdTech, Gaming, Life Sciences, Media & Entertainment, Smart Payments, and Travel & Hospitality Studios. Marketing Technology News: A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI.

Machine Learning 86

Machine Learning Manufacturing Entertainment Finance 86

Spoton Digital Media

AUGUST 19, 2022

Let’s look at what leads to this friction and outline the steps to get your finance and marketing teams working together to reach your brand goals. Marketing teams, executive leadership, and finance teams approach business from different perspectives. The finance team: May see marketing as a line item expense. Review the budget.

Finance 52

Finance ROI Brand Awareness Marketing 52

Single Grain

DECEMBER 27, 2024

Pricing While account-based marketing drives a higher ROI than other strategies, using ABM tools requires a steep investment. Companies in sectors like enterprise software, manufacturing, and finance often benefit from 6senses forward-looking capabilities. So, which platform is the most budget-friendly?

Impressions 52

Impressions Marketing ROI Conversion Rate 52

Martech Series

JANUARY 4, 2023

Iterable is praised by customers for its powerful data activation, ease of use, fast ROI, and outstanding customer support. I find it a great tool to accelerate the overall growth of the company.” — Senior Growth Marketing Manager, Finance, Armenia. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.

Marketing 88

Marketing Communications Finance ROI 88