Martech Series

JANUARY 30, 2023

Bots are clicking on high value search advertisements to trick ‘retargeting’ algorithms to display lucrative adverts on scam websites. Cybersecurity firm Polygraph has identified a devious click fraud scam affecting high value search advertisements, costing advertisers millions of dollars every day.

Retargeting 66

Retargeting Search Advertising Advertising Ad network 66

Martech

MARCH 11, 2022

We have their personal finances and we can guide consumers to what financial products to use – they have someone on their side. When I think about the opportunity at this stage in LendingTree’s history, we’re reminding consumers why we are the best company to be trusted with their finances. There had to be a better way.

Finance 108

Finance Marketing Display Advertising Search Advertising 108

Martech Series

AUGUST 9, 2022

a leading provider of digital performance advertising solutions,today announced a multi-year agreement to support Seekr’s media strategy, revenue and advertising operations across its global search advertising platform and vertical content sponsorships.

Machine Learning 87

Machine Learning Finance Audience Search Advertising 87

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. of global advertising efforts. of global advertising efforts.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

JULY 13, 2020

This is a guest blog written by Reena Mishra, Senior Partner Sales Executive, Microsoft Search Advertising Purpose Begins With Trust: The ROI Of Creating Trust In the current climate, customers believe that brands they choose to engage with must reflect their values. Interested in learning more about Microsoft Search Advertising?

Marketing 52

Marketing AutoMobile Search Advertising Retail 52

InMobi

SEPTEMBER 20, 2021

Marc graduated with an Bachelor’s degree in Economics from Dartmouth College, and received an MBA in Accounting and Finance from the University of Chicago Booth School of Business. He joined InMobi in 2011 to drive global strategy, go-to-market, and operations and finance for the supply-side.

Finance 52

Finance Communications Agency Ad Tech 52

InMobi

NOVEMBER 2, 2021

Rohit Dosi Director, Microsoft Search Advertising Business As the Director of Microsoft Search Advertising Business at InMobi, Rohit is responsible for P&L management, revenue growth and strategic partnerships for this department. There she worked for clients from the government, finance and consumer goods industries.

Entertainment 52

Entertainment Search Advertising Machine Learning Communications 52