VideoWeek

OCTOBER 21, 2022

Uber Opens Ad Division with Focus on Video Ads. Ride hailing app Uber has made a long awaited expansion of its ad offering, opening up a dedicated ad division and unveiling a new video ad offering. Quora Launches Video Ads. The ads will be available via both CPC and CPV bidding options.

Video Ads 52

Video Ads Advertising Media Display Advertising 52

The Ad Tech Blog

JUNE 13, 2024

This approach allows businesses to optimize their ad spend by targeting the right audience at the right time. Expansion of Video Advertising: Video advertising will become increasingly popular as consumers continue to engage with video content.

ROI 130

ROI Audience Ad Targeting Conversion 130

Basis

AUGUST 30, 2022

In 2022, CTV will account for more than one-fifth of total programmatic video ad spend for the first time, as well as one-tenth of total programmatic digital display. In 2021, US CTV ad spend grew an estimated 60% year-over-year, reaching more than $14 billion. Ad spend on the channel is projected to hit $29.5

Advertising 98

Advertising Viewability Brand Awareness A/B Testing 98

Ad Beat

OCTOBER 30, 2019

Founded in 1958, Visa is an American multinational finance company that facilitates electronic funds transfers throughout the world, most commonly through Visa-branded credit cards, gift cards, and debit cards. With operations across six continents, Visa processed 100 billion transactions during 2014 with a total volume of $6.8 Publishers.

Finance 40

Finance Marketing Conversion Electronics 40

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Basis

NOVEMBER 14, 2022

Content category : news, sports, entertainment, finance, etc. Once targeting parameters are in place, advertising platform features like real-time reporting allow marketers to use data to optimize tactics and minimize wasteful ad spend. Think about the last time you bought a product that you first saw in an ad.

Advertising 98

Advertising Retargeting Finance Banner 98

MNTN

JULY 21, 2022

“It [Microsoft] has never been in the third-party adtech business, so it’s got to build a lot of capabilities in its SSP, its supply side platform, in order to actually represent Netflix,” Laura Martin , Needham senior analyst, told Yahoo Finance Live.

Entertainment 98

Entertainment Retargeting Finance Advertising 98

Basis

JUNE 27, 2022

Advertisers can ensure their message is reaching the audience, in the right way, by placing ads in podcasts that align with their own brand voice and values. And, unlike video ads, podcast ads do not have to be ‘in-view’ to have an impact on consumers.

Marketing 98

Marketing Audience Video Ads Advertising 98

Basis

APRIL 24, 2023

So if you wanted to, say, reach commuters heading home from the finance district at rush hour, digital OOH can empower you to do just that. And because DOOH technology supports programmatic advertising , marketers have even more control over the placement of their ads.

Advertising 88

Advertising Demand Side Platform Pop-Up Audience 88

Monetize More

JUNE 28, 2022

ARPDAU, ARPU, and ARPPU are among the app metrics used by developers to track ad income. In addition to these signs, app developers employ reporting tools to differentiate between mobile video ad revenue as well as rewarded video ad revenue when deciding how to monetize their apps. Ad Unit Varieties.

CPM 52

CPM Impressions CPC CPA 52

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet. Finances Online ) The global programmatic display internet advertising size is expected to reach $2,772.7 for display ads. ( billion internet users.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

MAY 21, 2019

Entertainment, travel and productivity apps are commonly uninstalled after a month, while social media, gaming and finance apps tend to stay on phones for longer. In the first three months of 2018, advertisers globally devoted 20 percent of their total in-app ad budgets to video. in Q1 2018.

Advertising 52

Advertising Video Ads Mobile Ads Viewability 52

Digiday

FEBRUARY 26, 2023

Color by numbers Mobile app marketing platform Liftoff contends in a new mobile ad report that longer video ads do better than shorter ones. The company analyzed some 1 trillion impressions across 240 million installs in the last year across five verticals – gaming, e-commerce, finance, entertainment and dating/social.

Media 69

Media Agency Pop-Up Banner 69

Ad Ops Hero

JANUARY 25, 2021

Digital Ad Operations (also known as ad operations, ad ops, online ad operations) denotes to the process that support the managing and delivering the advertisements through digital platforms.

Ad Ops 52

Ad Ops Ad Server Rich Media Viewability 52

VideoWeek

AUGUST 12, 2022

First-party data ad tech business Permutive this week announced it has laid off twelve percent of its staff, in anticipation of a prolonged economic downturn which is expected to hit the company’s finances. JW Player Launches New End-to-End Broadcaster Solution.

Advertising 98

Advertising GDPR Banner Healthcare 98

Digital Ad Blog

SEPTEMBER 5, 2023

Founded in 2013, Adnimation works with publishers in the US and around the world, serving more than five billion ad impressions per month. Publishers working with Adnimation have access to all the available ad units and ad technology in the market, ranging from header bidding and video ads to native content and display ads.

Header Bidding 52

Header Bidding Finance Education Impressions 52

Ad Beat

MARCH 6, 2024

In that sense, Samsung is similar to its fiercest rival in the global smartphone market, Apple, which spent two-thirds of its colossal $775 million US display ad budget for 2023 on YouTube ads. And they’re hardly the only advertisers to bet big on video. Outside of YouTube, it spent significant sums on Direct Buy ($4.9

Electronics 61

Electronics Display Advertising Impressions Video Ads 61

Basis

APRIL 24, 2023

So if you wanted to, say, reach commuters heading home from the finance district at rush hour, digital OOH can empower you to do just that. And because DOOH technology supports programmatic advertising , marketers have even more control over the placement of their ads.

Advertising 57

Advertising Demand Side Platform Pop-Up Audience 57

InMobi

JUNE 12, 2020

Other categories, including dating apps, food and beverage apps, travel apps, shopping apps, health and fitness apps, finance apps and music and audio apps too were all downloaded tens of millions of times just in 2019. In short, lots of people use lots of apps on any given day.

Advertising 52

Advertising ROI Cookies Audience 52

Automatad Inc.

JANUARY 13, 2023

Several factors, like niche, audience base, demography, viewability, device, ad size, seasonality, etc., For example, publishers belonging to a high-value niche like technology and finance news might get good CPM throughout the year compared to other publishers. Advertisers are more willing to pay for these ad formats.

CPM 52

CPM Ad Inventory Impressions CPL 52

VideoWeek

JUNE 24, 2022

Now open for public comment over a 30-day period, IAB US recommends re-examining the 10-second cumulative exposure duration for counting a valid impression, incorporating new advertising formats beyond two-dimensional and video, and defining in-game measurement terms to align with broader cross-channel efforts.

Ad Tech 98

Ad Tech Agency Media Audience 98

Monetize More

AUGUST 26, 2022

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 50:50 content-ad ratio works well).

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Monetize More

AUGUST 26, 2022

It’s good to keep this in mind when determining what your average RPM range should be—if you’re not making much money from ads on your food posts but making plenty on your fashion posts, maybe that’s okay! Finance sites’ RPMs are usually the highest in the range $30-$50. 50:50 content-ad ratio works well).

Header Bidding 52

Header Bidding Ad Space Finance Fashion 52

Single Grain

AUGUST 27, 2020

It’s important to note that youTube sponsorships are not YouTube ads ; they are separate deals that are negotiated with the content creators. A sponsorship can mean different things to different channels: It may reference a short video ad that runs at the beginning, end or middle of the video.

Marketing 94

Marketing Audience Pop-Up Pharmaceuticals 94

VideoWeek

MARCH 10, 2023

Pinterest Tests Video Ad Format on Search Social sharing website Pinterest is testing a new video ad format which appears in search results, TechCrunch reported this week. The video ad can link to the brand’s webpage, which loads within the Pinterest app. The pilot will run for a minimum of six months.

GDPR 52

GDPR Ad Tech Media Finance 52

Digiday

MARCH 22, 2023

The program — which consists of an intensive, four-day media training program and an internal database of diverse and female executives — added over 8,400 female experts in business and finance to its database, up from 500 in 2018.

Media 69

Media Conversion Advertising Healthcare 69

InMobi

DECEMBER 14, 2021

While categories like travel and hospitality and micro-mobility suffered, banking and finance , as well as E-commerce and gaming, saw an unprecedented surge in usage. Mondelez leveraged this functionality of shoppable ads to market their new product ahead of the festival season.

Marketing 52

Marketing Retail Entertainment Food 52

Smart-Hub

OCTOBER 15, 2023

SmartHub’s White Label allows you to trade through VAST (video ad serving platform) to RTB, RTB to VAST, and VAST to all connections. White label products are leveraged across various industries, such as software, ad tech, finance, e-commerce, etc. This means that all types of connections speak the same language.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Single Grain

FEBRUARY 21, 2022

A big portion of their client base is made up of online retailers, finance, and business services companies. Pricing : 12-15% of ad spend, with a minimum monthly budget of $1,250. Related Content You May Also Like: * Are Twitter Ads Worth It in 2022 and Beyond? * How to Launch a TikTok Ads Campaign for E-commerce.

Agency 52

Agency SEO Conversion Marketing 52

VideoWeek

MARCH 24, 2023

The deal enables advertisers on the streaming service to ensure their video ads are safe from fraud and invalid traffic, the verification firm said. Josh Krichefski Names IPA President Josh Krichefski, CEO for EMEA and the UK at GroupM, was formally elected as IPA President at a Special Council meeting held on 23 March 2023.

Media 52

Media Entertainment Ad Inventory Retail 52

VideoWeek

JULY 18, 2022

The acquisition would provide a significant boost for DAZN, which is still rebuilding following its pandemic-led dent to its finances, which forced it to delay the global rollout of its streaming service. ” Dentsu still predicts a strong year for video – forecasting digital video ad spend growth of 23.4

Media 52

Media Ad Tech Agency Demand Side Platform 52

VideoWeek

JUNE 17, 2022

Discovery to Cut Ad Sales Team. Discovery is looking to cut 30 percent of its ad sales team, resulting in nearly 1,000 job losses globally, according to Reuters. In April, finance chief Gunnar Wiedenfels said Warner Bros. Warner Bros. Discovery is seeking to recoup $3 billion following its $43 billion merger.

Ad Tech 59

Ad Tech Impressions Media Agency 59

Single Grain

SEPTEMBER 20, 2022

Chosen Data is a content marketing agency that mainly provides services to the health, finance, tech, and marketing industries. Content marketing firms can help you create video content and integrate it into your marketing strategy based on your business requirements. How-to videos. Event videos. Video emails.

Agency 52

Agency Marketing SEO Conversion 52

Ad Beat

JULY 26, 2019

In some cases, they’ve discovered the exact elements that make for a successful campaign—their publishers, for example, that haven’t changed in the past year, however, they’re still trying a lot of new things on the side, like, their video ad campaigns that appeared on the internet radar only six months ago.

Conversion 52

Conversion Click Through Rate Advertising Communications 52

VideoWeek

DECEMBER 13, 2024

Measurement Firm Happydemics Raises 13 Million in Series B Funding Happydemics, a Paris-based ad tech firm, announced it has raised 13 million in a Series B funding round, led by Wille Finance and Adelie Capital. Buitekant joined DMG Media in 2013, following a two-year stint at video ad tech business Smartclip.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Ad Beat

NOVEMBER 25, 2024

It’s just easier to build brand awareness and show how their services will help the users through engaging video content. If you go through AmEx’s video ads, you’ll find a mix of short- and long-form videos, all of which clearly highlight how being an AmEx user will make your life better. on this publisher.

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52