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Why we care about adtech: The complete guide

Martech

” So, what happens in the absence of third-party cookies? GDPR , CCPA , and other data privacy regulations spell the end of behavioral audience targeting, leaving many marketers searching for alternatives. First-party cookies. This is in keeping with GDPR. Contextual ad targeting.

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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

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3 future-proofing strategies for Google’s third-party cookie crackdown

Martech

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully.

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The Demise of Third-Party Cookies in AdTech: Why Are They Being Phased Out?

Clearcode

Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).

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The Guardian Launches Ad New Solution for Completely Cookie-Free Audiences

VideoWeek

UK newspaper The Guardian announced a host of new ad solutions at its Upfronts presentation this week, including a new offering geared specifically towards audiences which have opted out of data collection within its GDPR consent mechanism. These solutions will still work post-2024.

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The cookieless mobile world: how advertisers can stay competitive

illumin

These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

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Why I’m glad third-party cookies are dying

Martech

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice.

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