VideoWeek

MAY 15, 2024

This resounding sentiment can create the impression that any ad tools based on first-party data are shielded from privacy pushes from regulators and tech companies. First-party cookies, which publishers set themselves, can play a key role in monitoring user behaviour for advertising purposes, both targeting and measurement.

First-Party Cookies 98

First-Party Cookies Cookies GDPR Advertising 98

Martech

MARCH 15, 2022

DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice. You can see this in the Lead Pipeline Dashboard below.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Digiday

JUNE 8, 2022

Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? How does it work?

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad.

Cookies 52

Cookies Advertising First-Party Cookies Healthcare 52

Clearcode

JANUARY 22, 2023

It’s important to note that there are two main types of cookies: First-party cookies and third-party cookies. First-party cookies are created by the website that the user is visiting. Third-party cookies are created by websites other than the one the user is visiting.

Cookies 101

Cookies First-Party Cookies Audience Retargeting 101

Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.

Marketing 126

Marketing First-Party Cookies SEO Audience 126