Martech

MARCH 1, 2024

Regulations such as the EU’s GDPR and California’s CCPA force marketers to be more transparent with our cookie-dropping process. The marketing impact of the death of third-party cookies To understand how to prepare for this paradigm shift, it’s important to understand the difference between first- and third-party cookies fully.

Cookies 119

Cookies First-Party Cookies GDPR Pop-Up 119

illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. These cookies contain information such as unique user IDs, the site’s name, login details, language preferences, and more. There are two variations: first-party cookies and third-party cookies.

Advertising 98

Advertising Cookies First-Party Cookies Pop-Up 98

Digiday

JUNE 8, 2022

In fact, most non-premium publishers depend on ad targeting through third-party cookies for over 80% of their ad revenue. But with Google’s plans to phase third-party cookies out of Chrome in 2023, and Safari and Firefox already blocking them, up to $10 billion of US publisher revenue could be at stake.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Single Grain

NOVEMBER 28, 2023

What this means is that someone could use a prompt that asks Bard to come up with a list of the best restaurants in their area, and Bard will generate a list of what it deems to be the most qualifying restaurants for that list: As Google frames it, Bard is not equivalent to a search engine, but rather it’s “ a complement to Google Search. ”

Marketing 126

Marketing First-Party Cookies SEO Audience 126