Martech

MARCH 15, 2022

It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. ” So, what happens in the absence of third-party cookies?

First-Party Cookies 121

First-Party Cookies Cookies Impressions Ad Exchange 121

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Why first-party tracking is a better choice. But don’t wait for the last gasp of third-party cookies. Take action now.

Cookies 98

Cookies First-Party Cookies Conversion Impressions 98

Brid.tv

JUNE 28, 2023

Higher ROI — By targeting users who are more likely to be interested in their products or services, advertisers can potentially see a higher return on investment from their ad campaigns. As a result, GDPR made sure that users have a say in which cookies are allowed to collect their data.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Single Grain

NOVEMBER 28, 2023

By leveraging the potency of AI-powered marketing automation in digital marketing strategies, businesses can gain a better understanding of their customers and maximize their digital ROI: AI for Content Creation Jasper is an example of AI-powered software that is used for content creation.

Marketing 126

Marketing First-Party Cookies SEO Audience 126