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Google’s Phase-Out of Third-Party Cookies Has Begun

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What to Expect From Google’s Privacy Initiative Topics API How Does the Phase-Out Impact Advertising How Can Publishers Prepare for the Phase-Out Work With a Trustworthy Partner – TargetVideo The Post-Cookie Era Starts! With the age of privacy before us, GDPR and CPRA regulations – user data protection, is the primary focus.

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Everything Advertisers Need to Know About Behavioral Targeting

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These interactions can also give you insight into whether a certain ad format will perform better than another. For instance, if your target users have a history of interacting with video content, pushing video ads in your campaign might be the right choice.