Adtelligent
JULY 1, 2020
They came up with a solution like a user identifier for advertising that relies on first-party data. And, first-party cookies remain the fundamental assets. For this, Prebid.org, an innovative ad tech organization, created a User ID module as a key element of the Prebid open-source header bidding software suite.
Relevant-Digital
OCTOBER 4, 2023
From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.
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Monetize More
JUNE 7, 2022
Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change. What’s it used for and why should publishers care?
Digiday
JUNE 8, 2022
Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. more efficient delivery than cookies.
YieldBird
JANUARY 20, 2022
The largest ones have invested in their own databases which will ensure security in the context of 1st party data. They also have a well-maintained advertising setup that is ready to use all data both in Header Bidding and as part of Google AdManager (because it is the set-up most often used by the largest Publishers).
Monetize More
NOVEMBER 15, 2022
Tokens are sent by the SSP through the bid stream data for use in real-time bidding (RTB) , while data providers and ad exchanges share tokens with demand-side platforms (DSP). UID2 tokens are stored as first-party cookies on the user’s browser. What now?
Monetize More
FEBRUARY 7, 2023
Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Pubguru Header Bidding utilizes the biggest ID systems in-market.
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