Digiday

JUNE 8, 2022

ConnectID only works with Yahoo’s DSP, which provides audience activation for millions and media measurement ranging from traditional display to CTV, programmatic audio and digital out-of-home. The DSP allows for activation and measurement across multiple media channels. It later changed the name to Verizon Media Group.

First-Party Cookies 69

First-Party Cookies Cookies Header Bidding Ad Tech 69

Monetize More

JUNE 7, 2022

Third party cookies are cross-domain cookies often set by advertisers, agencies, and DSPs to track users across different sites. This is in opposite to first party cookies , or those used by the publisher themselves and are unaffected by the change.

Cookies 52

Cookies Header Bidding Clickbait First-Party Cookies 52

Relevant-Digital

OCTOBER 4, 2023

From our conversations with the attendees, here are some popular topics: Data Privacy and Cookies Seems like many publishers plan to focus on contextual targeting and first-party cookies in 2024. Publishers and networks keenly explore the potential of header bidding for apps, aiming to boost their revenue.

Header Bidding 52

Header Bidding First-Party Cookies Cookies Conversion 52

YieldBird

JANUARY 20, 2022

However, it is worth noting that Google does not support the above solution and it will have significance for other sources of demand – especially Bidding Header, which is put on by everyone who cares about diversified sources of income. In the new reality, what will remain the same is the value of 1st party data.

Cookies 52

Cookies Header Bidding First-Party Cookies Advertising 52

Monetize More

FEBRUARY 7, 2023

Distributed ID Systems Google’s Privacy Sandbox First party data Publisher Provided Identifiers (PPIDs) Contextual advertising User Identity Graphs Private ID Matching Fingerprinting Zero Party Data PubGuru Header Bidding 1. Around 30% of publishers globally have implemented a first-party ID solution.

Cookies 52

Cookies Header Bidding First-Party Cookies Retargeting 52

Monetize More

JUNE 17, 2022

First party data. Zero Party Data. PubGuru Header Bidding. First party cookies and permanent user identifiers like email, login id, etc are the core identifiers used to build universal IDs. Around 30% of publishers globally have implemented a first-party ID solution.

Cookies 52

Cookies Header Bidding First-Party Cookies Audience 52