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Digital Advertising Needs a New Class of Cookies

Ad Monsters

FEBRUARY 13, 2024

But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-party cookies is too broad. ” It was creepy.

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Cookies Advertising First-Party Cookies Healthcare 52
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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.

Marketing 126
Marketing First-Party Cookies SEO Audience 126
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