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RTB), which uses real-time auctions to buy guaranteed ad impressions in advance from specific publisher sites. The event resulted in about 17,000 page views in the following five days, with an average viewing time of over 12 minutes and an impressive engagement rate of 308%.
But as the report warns, “Essential event-based impression and click counting are only temporarily supported, later moving to aggregated reporting. ” To some in the industry, such as Uri Lichter , CEO at Intango, the problem is that the notion of third-partycookies is too broad. ” It was creepy.
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