VideoWeek
MAY 15, 2024
Plus some (though not all) of the technologies gaining traction as cookie-free ad tools require publishers to have some first-party data in order to get the most out of them, clean rooms being a good example. And for advertising cookies, it must be equally easy for users to “reject all” as it is to “accept all”.
Martech
MARCH 15, 2022
DSPs automate the ad-buying process by deciding how much to bid on an ad impression in real-time. This decision is made the instant an ad impression is available on a publisher’s website or app, depending on the advertiser’s requirements. First-party cookies. Demand-side platforms.
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Media Math
MAY 31, 2022
LiveIntent provides the nonID connected to each impression to the connected SSPs. Advertisers can target LiveAudiences curated by LiveIntent or build proprietary audiences with their first-party data put into packages that can be targeted in their DSP. identity module on over 4,000 websites. How do you see the future of?identity?
Martech
MARCH 14, 2022
Why first-party tracking is a better choice. I’ll let you in on a little secret: You don’t need third-party cookies to tell that performance story. You just need first-party cookies on your website, like the kind that Google Analytics runs on. You can see this in the Lead Pipeline Dashboard below.
Martech
MARCH 6, 2023
. “Any company that has an identity graph — and Lotame is one of those; there’s definitely a handful of strong players in the space — is able to collect data in environments where third-party cookies are not accessible, whether it’s attached to a first-party cookie, or other digital identifiers such as CTV IDs or customer IDs.
Digiday
JUNE 8, 2022
Epsilon’s PubCommon ID, which is an open source first-party cookie ID in the publisher’s domain, was adopted by Prebid in 2020 and merged with SharedID. Publishers and advertisers can connect their first-party data to CORE ID’s established users’ digital identities. What does it do? How does it work?
Adtelligent
MARCH 12, 2020
If the information lines up, the browser sends the relevant cookies together with the request. The first-party and third-party cookies are both data files that the web browser saves to the user’s computer. The website that user visits directly creates and stores first-party cookies.
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