The Future of Advertising – The biggest changes coming to online marketing in 2022NEW
NewProgrammatic
FEBRUARY 24, 2022
While relying on data, and especially third-party cookie data, used to be considered the most efficient method of targeting, it’s always been unclear whether it pays off. In 2019, WSJ reported that “publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t.” .
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