Martech

MARCH 15, 2022

Contextual advertising isn’t a new concept, but new machine learning and natural language processing (NLP) capabilities have opened up new opportunities. First-party cookies. First-party cookies have been essential to the web-browsing experience for a while now. Click here to download!

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First-Party Cookies Cookies Impressions Ad Exchange 120

Martech

OCTOBER 11, 2022

If you’ve worked in marketing during the past few decades, you know the importance of cookies in helping you measure your goals and advertise your brand. So it might seem jarring to think GA4 is messing with cookies at all. The short version is that Google Analytics 4 relies on first-party cookies while restricting third-party cookies.

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Agency Cookies Marketing First-Party Cookies 100

Paleo AdTech

DECEMBER 10, 2023

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Martech

JUNE 1, 2022

Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. For instance, the new Analytics platform offers predictive analysis, as well as deep insights thanks to the presence of well-developed AI and machine learning.

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Marketing Cookies Geo targeting First-Party Cookies 120

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

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Cookies Marketing SEO GDPR 98

Single Grain

JUNE 25, 2021

Federated Learning of Cohorts: FLoC uses machine learning to track the behavior patterns of users and place them into interest cohorts (specific groups of people), which are periodically reassessed. Advertisers can then target interest-based ads at these cohorts without needing to collect data on individual users.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Paleo AdTech

FEBRUARY 1, 2022

Relocating to a WeWork space on 28th and Park Avenue in Manhattan, Steve founded Encore Media Metrics, a multi-touch attribution solution with an algorithm based on ensemble (combined) machine-learning models.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40