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There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.
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There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. Encore used a non-Google ad server named TruEffect (now apparently defunct, but once well-known), which had a patent on first-party ad serving.
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