VideoWeek
MAY 15, 2024
GDPR Moves into Action For all the talk of the death of the cookie, it’s important to remember that it’s strictly third-party cookies which are being removed by Chrome. But while Google is leaving first-party cookies alone for the time being, they’re still under threat from privacy regulation.
Martech
NOVEMBER 3, 2022
The end of the third-party cookie doesn’t have to be the end of getting good, useful data. Here are six tactics marketers can use with first-party and zero-party data to keep marketing automation programs working. Dig deeper: Marketers should care about consumer privacy. Gated content.
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Martech
JANUARY 23, 2025
AI writes flawless long-form marketing copy AI is pretty cool. Dig deeper: What every marketer should watch for in 2025 4. Automatic campaign optimization will work perfectly, every time We all love the super auto mode of marketing platforms. Dig deeper: The marketing ROI problem has its roots in marketing culture 6.
Martech
DECEMBER 14, 2022
With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. The so-called “cookie apocalypse” does not only impact third-party cookies.
Martech
JANUARY 26, 2022
Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. The first campaign that I was asked to run at Michael Kors took 12 hours to produce, which even five years ago was 11 hours and 59 minutes too long,” she said.
Digiday
FEBRUARY 4, 2024
As Rio Longacre, managing director of advertising and marketing transformation of consultancy Slalom, noted, some of the cookieless solutions, like universal IDs, are leading to other privacy concerns. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Martech
SEPTEMBER 22, 2021
A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.
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