First-Party Cookies Marketing Retargeting 
Martech
DECEMBER 14, 2022
With the end of third-party cookies looming over an ever-shifting horizon, marketers have been scrambling to figure out how to hold onto their precious data. Browsers that are already tough on cookies command a significant market share. The so-called “cookie apocalypse” does not only impact third-party cookies.
Martech
JANUARY 26, 2022
Marketers around the world are anxiously awaiting the deprecation of third-party cookies, searching for ways to adapt their campaigns. The first campaign that I was asked to run at Michael Kors took 12 hours to produce, which even five years ago was 11 hours and 59 minutes too long,” she said.
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Martech
MAY 8, 2024
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable.
Martech
MARCH 15, 2022
The boom for marketing technology has not left behind advertising technology, or adtech, but the digital acceleration wrought by the COVID pandemic has sped things up more. But, there is another reason marketers are taking a fresh look at these technologies. How is adtech changing the marketing landscape? What is adtech?
Smart-Hub
APRIL 1, 2024
Third-party trackers entered the stage in the early 2000s, which enabled marketers to perform online tracking and launch targeted campaigns. This contributed to the already existing privacy concerns, so the first directives regarding the usage of cookies started to appear. What Are First-Party Cookies?
Clearcode
JANUARY 26, 2023
Key Points Web cookies are a storage mechanism in web browsers that are used to store data. There are generally two types of cookies: first-party and third-party cookies. First-party cookies are created by the domain (aka website) the user is currently visiting. ad.doubleclick.net).
Adtelligent
JULY 1, 2020
The ad tech industry is anxious about the current situation as digital marketing’s evolution will make crucial changes. The audience targeting and retargeting will be unworkable. Frequency capping based on third-party cookies will be unavailable. And, first-party cookies remain the fundamental assets.
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