Paleo AdTech

DECEMBER 10, 2023

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52

Basis

FEBRUARY 29, 2024

Implementing a loyalty program, where a brand offers exclusive (and often personalized) deals and incentives in exchange for their customers’ first-party data. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

Cookies 98

Cookies Non-Profit First-Party Cookies Audience 98

Paleo AdTech

FEBRUARY 1, 2022

Today he devotes himself to DonateStock , a non-profit he founded that helps people donate appreciated equity to worthy causes while reaping some tax advantages. An affable and energetic fixture at ICOM and AdExchanger conferences over the years, Steve has long been a vocal advocate for the non-Google ad stack.

Non-Profit 40

Non-Profit Ad Server First-Party Cookies Machine Learning 40

Automatad Inc.

FEBRUARY 14, 2022

PPIDs are used to facilitate measurement and targeting without third-party cookies. However, they are only limited to a specific publisher’s media since PPIDs are usually attached to logged-in users or a first-party cookie. Buyers can use these PPIDs to reach unknown audiences, albeit under a frequency cap.

Cookies 52

Cookies Affiliates Non-Profit First-Party Cookies 52