VideoWeek

MAY 17, 2024

In this week’s Week in Review: M6+ goes live in France, Netflix expands its live sports offering, and Dentsu launches a new retail media unit in the UK. Dentsu Launches Specialised Retail Media Unit in UK Agency group Dentsu this week announced it is launching a new retail media unit, called Retail Media Specialised Practice, in the UK.

Retail 98

Retail Media Ad Tech Audience 98

Martech Series

JULY 19, 2022

Celebrus launches cross-domain continuance, which allows businesses to connect information across several owned domains using first-party cookies. an upgrade to the robust technology suite, including patented technology, first-party, cross-domain continuance. Celebrus announces the launch of Celebrus 9.6,

First-Party Cookies 87

First-Party Cookies Cookies Healthcare Finance 87

Ad Monsters

DECEMBER 12, 2024

This paradigm shift would empower retailers to harness advanced technologies like AI and performance media, enabling more personalized and seamless shopping experiences and redefining the traditional path-to-purchase.” Such transformative changes could reshape the retail landscape, unlocking new paths for growth and engagement.”

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Martech

JULY 27, 2022

Working with an established CDP or identity platform keeps all the identifiers related to a customer in one place, including personally identifiable information (PII) like usernames and phone numbers, as well as non-PIIs signals like first-party cookies and publisher IDs. Location data companies like Safegraph, Simple.fi

Cookies 112

Cookies Advertising First-Party Cookies Audience 112

Lemonads

MAY 8, 2020

The difference between first-party and third-party First-party cookies are set by the website a user is browsing and are used to keep track of activity as they move from page to page. In short, without first-party cookies, the website experience would be awful to impossible.

Affiliates 52

Affiliates Cookies First-Party Cookies Marketing 52

Basis

FEBRUARY 29, 2024

Implementing a loyalty program, where a brand offers exclusive (and often personalized) deals and incentives in exchange for their customers’ first-party data. Using first-party cookies on a brand’s website to collect information about site visitors’ behavior.

Cookies 98

Cookies Non-Profit Audience First-Party Cookies 98

Single Grain

JUNE 25, 2021

.” Here is how companies use these third-party cookies to identify people: Why Is Google Phasing Out Third-Party Cookies? The first and most obvious strategy is to adapt current advertising processes to fit within the confines of the Google Privacy Sandbox.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64