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Google Privacy Sandbox: What Does It Mean for the Future of Targeted Ads?

Single Grain

.” Here is how companies use these third-party cookies to identify people: Why Is Google Phasing Out Third-Party Cookies? Once Chrome stops supporting third-party cookies, there are a number of processes that are currently used to target ads that will stop working entirely.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

For example, a retailer could use metaverse marketing to create a virtual store where potential customers can browse products as if they’re actually in the store. This scalability allows for a broader reach, enabling advertisers to target and retarget audiences across multiple platforms and devices efficiently.

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