Remove First-Party Cookies Remove Retargeting Remove Viewability
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Why we care about adtech: The complete guide

Martech

Zero percent viewability caused by invisible ads, arbitrage, domain spoofing, site bundling, click farms, etc. This can link the brand’s existing customer data, third-party data, and ad platform user data to create a people-centric strategy for advertising. First-party cookies. Intentionally misrepresented ads.

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A Post-cookie Survival Guide for Publishers – Tips From Nashville Pub Forum

Ad Monsters

Third-party cookies came from the buy side’s desire to learn more about people’s online behaviors beyond their own websites, and publishers were left out of this process. The third-party cookie helps buyers serve people personalized ads. While all this transpired, publishers were busy doing other things.

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