Martech
JANUARY 23, 2025
We solve the problem of attribution and ROI Nope. Were still a long way from being able to directly attribute results to multichannel campaigns or determine the exact ROI for a particular activity. search ads for ecommerce), if you work in a discipline like PR, you likely wont be able to measure ROI realistically for many years.
Martech
MARCH 15, 2022
It streamlines the increasingly complex processes of buying and selling digital advertisements and enables brands to make the best use of their budget, maximizing their ROI. As users see more relevant ads, click-through rates improve, leading to a better ROI. First-party cookies. The challenges of adtech.
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Martech
MAY 8, 2024
We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. Obtaining more information about a website visitor will make it easier to link conversion paths based on known first-party interactions.
Martech
NOVEMBER 3, 2021
Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns. SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. What about e-commerce conversions? Or closed won deals?
Martech
MARCH 14, 2022
Why first-party tracking is a better choice. I’ll let you in on a little secret: You don’t need third-party cookies to tell that performance story. You just need first-party cookies on your website, like the kind that Google Analytics runs on. But don’t wait for the last gasp of third-party cookies.
Martech
JUNE 1, 2022
Meanwhile, rest assured that first-party cookies will still work. The following formats and channels are not affected by cookie industry changes: In-App inventory. It also delivers better ROI and improves yields, while upholding modern privacy standards. Audio/podcast inventory. Connected TV. Digital Out-of-Home.
Brid.tv
JUNE 28, 2023
Higher ROI — By targeting users who are more likely to be interested in their products or services, advertisers can potentially see a higher return on investment from their ad campaigns. However, the biggest aid in the post-cookie era will most definitely be Google’s new feature within the Privacy Sandbox mechanism, Topics API.
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