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These interactions can also give you insight into whether a certain ad format will perform better than another. For instance, if your target users have a history of interacting with video content, pushing videoads in your campaign might be the right choice.
Pixel is a piece of Javascript that collects first-partycookies. Dive Deeper: How to Easily Set Up a High-Conversion Facebook Retargeting Campaign VideoAds Last year, videoad spend totaled nearly $75 billion USD. Short form video are 2.5x more engaging than long-form video.
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