Martech

NOVEMBER 3, 2021

A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. Sample SEO budget breakdown. Now let’s go a level deeper.

SEO 115

SEO Conversion Rate ROI Conversion 115

AdvertiseMint

OCTOBER 31, 2023

The unregulated cookie potluck is winding down. While third-party cookies are crumbling, first-party cookies baked from your sites will still enable visitor tracking. Source: makeitbloom.com The path forward requires adopting new tools and strategies ahead of the post-cookie era.

Cookies 98

Cookies Marketing SEO GDPR 98

Brid.tv

DECEMBER 6, 2023

Advertisers can prepare by focusing on first-party cookies (creating new strategies relying on first-party data). Magi is Google’s attempt at implementing AI SEO-based marketing. So, what can advertisers do now that this switch is happening?

Cookies 98

Cookies First-Party Cookies Audience Ad Inventory 98

Martech

FEBRUARY 15, 2024

Engage with the privacy and security teams early Ensure you know how first-party cookies can be used across the two brands and should be collected in the future. Who will own the shared editorial calendar, and how will you transfer SEO authority from the old site(s) to the new one? Think future-forward.

First-Party Cookies 103

First-Party Cookies Communications MarTech Audience 103

Single Grain

JUNE 25, 2021

We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Related Content: How Poor Website Security Negatively Impacts SEO Rankings. We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website.

Cookies 64

Cookies First-Party Cookies GDPR SEO 64

Ad Monsters

DECEMBER 12, 2024

.” “As marketers, weve been planning for a future of severely weakened cookies and, eventually, no third-party cookies. Moving to a first-party cookie tracking world still makes the most senseit works in all future conditions. Now, the timing is up in the air.

Ad Tech 98

Ad Tech Retail Cookies First-Party Cookies 98

Paleo AdTech

DECEMBER 10, 2023

There he learned on the job the skills needed to execute SEO and SEM strategies for clients like FedEx Kinkos, and how to measure the impact of ads. .” Steve’s ad-tech journey began in 2002 when he founded a digital media agency in Texas called Spur Interactive.

Non-Profit 52

Non-Profit Ad Server First-Party Cookies Machine Learning 52